#BrandChat

Another awesome chat BRANDidos!

Q1: What are your personal thoughts about SOPA? #brandchat

johncloonan A1: It's one more attempt by industry to put reins on the internet.#brandchat

johncloonan A1: It's another way in which content providers refuse to embrace change. #brandchat

bikespoke @@brandchat A1 The fact that peoples voices are being heard outside of DC is gr8. #brandchat The new wildcard in politics.

TheAngus Q1 Like a lot of recent bills, vague language is crux of the prob. Reeks of porn legislation. #brandchat

Jmodio A1. I understand what they're trying to do, but going about it the wrong way. #brandchat

Stephatto @EmiIyCooper A1:best #SOPA protests today via @Oatmealbit.ly/wYE7zv (Trying to make plans to creatively pirate the GIF.) #BrandChat

mr_mcfly Q1: Classic overreaction. Proactivity would be much better. #brandchat

GeraldMoczynski Classic bands like #PinkFloyd are pushing forth CD collections b/c they are worried they'll never again be able to cash in. #brandchat

bikespoke @@johncloonan A1 #SOPA Regulations are a viral disease. #brandchat

Jtrondeau A 1 My major issue with SOPA is that it is haphazardly trying to eliminate piracy and would cause TOO MUCH collateral damage. #brandchat

eamcc A1 - the whole shebang blames the messenger (the internet). #SOPA #brandchat

thereallhayes Q1 last presidential election, the Occupods, Lybia, Egypt, & u now want to censor the very soap box that launched those events... #brandchat

LoisMarketing It's US government attempting to exerting control and having its big ol' fingers in the 'pie'. Period. #brandchat A1

susie_parker A1: #SOPA is constructed by politicians who have no idea about how much works esp the Internet. They are clueless #brandchat

thereallhayes Q1 it seems like a gov't attempt to limit our power. If they shut us up, then they can go back to NOT doing their job #brandchat

admom1 A1: Read article that said it well: written by people who know nothing about internet architecture. #brandchat

TheAngus @ @eamcc @mr_mcfly Indeed. Laziness is classic new-school politician behavior. #brandchat

mr_mcfly Q1: Also short-sided thinking. With the entertainment industry in the spotlight. #brandchat

Jtrondeau @ @admom1 SOPA writers: 'Damn kids and their internet' #brandchat

CommDuCoeur In a meeting, but wanted to add my 2 cents to #brandchat: there's an opportunity here for big brands to step up and sponsor free content.

eamcc Q1 - if Internet is a place, then we have the right to assemble. So my revolutionary ancestors would say #SOPA #brandchat

LoisMarketing We've already witnessed other governments' control of the Internet. This is the USA's first attempt. Glad world is noticing. #brandchat A1

johncloonan @ @mr_mcfly The entertainment industry seems to drive a lot of this type of crap, though, trying to protect profits. #brandchat

mr_mcfly Q1: If there's a pirate that boarded a boat full of innocent people, do you sink the boat or capture the pirate? #brandchat

bikespoke @@mr_mcfly A1 It;s all about #ROC return on connection. #brandchatGet off the Government lecturn. Turn on the audience Mic. Listen.

TheAngus @@mr_mcfly Q1 It's like of like an Internet "Red Scare" w/ pirates instead of commies, eh? #brandchat

mr_mcfly @ @johncloonan very true, but the entertainment industry doesn't always know what the companies within the industry are doing #brandchat

susie_parker A1 cont: Internet synonymous w/ innovation & it's in the hands of the people--> big gov must hate that. Imagine growth in 10 yrs #brandchat

jgombita @ .@LoisMarketing that's b.c whatever US government decides to do it will probably pressure other countries/government to do later. #brandchat

OBX_Harvey @@GeraldMoczynski the right to protect their work already exists. It just needs to be enforced. SOPA doesn't change this. #brandchat

Jtrondeau A 1 Also, SOPA would be a huge step back for the strides made in social media on both a user and marketer level. #brandchat

mr_mcfly Example: RIAA going around trying to shutdown those who sell mixtapes not knowing rec. co.s sending music to DJs to promote#brandchat

eamcc Q1 goo.gl/SyOcW article positions it as a battle between Hollywood and Silicon valley. We the pawns. #brandchat

johncloonan @ @mr_mcfly Seriously? I honestly doubt that. Who drives the industry - the biggest players. #brandchat

mr_mcfly Is SOPA & PIPA the same as my example, maybe not, but it's for damn sure similar. #brandarchy #brandchat

thereallhayes Q1 this would be worse than prohibition... #brandchat

mr_mcfly @@johncloonan my example is a story I know all to well. Trust me. #brandchat

eamcc Q1 Another example of needs of few (big biz) places above the needs/rights of all. #SOPA #brandchat

admom1 A1: Don't lose sight of fact that it's targeting overseas sites. Supposedly. #brandchat

LoisMarketing According to national polls, the current US Congress has the lowest approval ratings ever -- 11% and below. SOPA/PIPA say it all #brandchat

Jtrondeau @ @nikkirogan Couldn't agree more, SoMe has been ID'd by SMBs and startups as the way they plan to level the marketing playingfield #brandchat

TheAngus @ @mr_mcfly All this SOPA talk def makes me feel we're in golden age of the Internet. Won't have this much freedom for long. #brandchat

iammrsid It is sad that mainstream media instead of evolving to truly satisfy their consumers, the use #SOPA & #PIPA for their agenda. #brandchat

Q2: How are you professionally advising your clients? (RE: SOPA) #brandchat

mr_mcfly Q2: First letting them know what this means. Then getting them to let their reps know to say no. #brandchat

jackiehesley A2: I have no idea. #brandchat

TheAngus Q2 Don't really have any clients anymore, but I refuse to accept SOPA. I would advise them to call their Rep. #brandchat

johncloonan A2: Advising them to contact their representatives after explaining how it could impact them. #brandchat

johncloonan A2: And telling them to remove any stolen stock images from their sites. #brandchat

LoisMarketing While battling against SOPA/PIPA passage we need to prepare for the "what if" should it pass. Prep on both fronts! #brandchat A2

Jtrondeau Google+ released the meme generator by allowing the addition of text on photos uploaded to G+, that would get SOPA-Slammed fast. #brandchat

pstann #brandchat Constant reinvention and innovation is best

eamcc A2 - Above the storm - work with quality clients (real products) and advise to do the same. Eliminates the problem. #brandchat

bikespoke A2 #SOPA takes a page from Churchill "The empires of the future will be empires of the mind." #brandchat #opengov

pstann #brandchat If you only have one idea, you are doing something wrong

LoisMarketing Honor and respect copyrights and trademarks. With or without SOPA/PIPA, that's professional -- and a great way to win friends. #brandchat A2

TheAngus Q2 Crazy thought, y'all. . .what if we advised our clients to be responsible and educate themselves? #brandchat

thereallhayes honestly though, do u really think Googe, Facebook, Apple, etc r gonna let this happen? Even google & facebook r collaborating #brandchat

LoisMarketing Nothing like clients wanting info to make you "step up and shape up". Become a resource -- and support! #brandchat A2

Q3: Brands taking stand against it? How does it affect their brand? Brands taking stand for it? How does it affect their brand? #brandchat

johncloonan A3: Take a look at GoDaddy, easy answer. #brandchat

Dayngr Q3: I'd say brands standing in favor of SOPA have plenty to lose. #brandchat Ask GoDaddy

pstann #brandchat q3 Dangerous territory. Neutrality may not work either

eamcc A3 shout out to #wordpress for speaking out. #brandchat

thereallhayes Q3 remember apple, facebook and google are still BIG business. BIG biz influences gov't policies. They have $ AND pop support... #brandchat

LoisMarketing What I see is brands in direct competition to SOPA supporters failing -- miserably -- to step up, take advantage. #brandchat A3

johncloonan A3: I think also that's why much of this legislation is supported by industry assoc'ns - keep from tarnishing individual brands #brandchat

LoisMarketing Twofold here: How do you advise brands in taking a stance one way or the other? How do you manage their stances? #brandchat A3

mr_mcfly Q3: This is a true test to the, for lack of a better word, transparency of the gov't. Do our reps listen to us or not? #brandchat

bikespoke A3 Judical system is no better-versed on the net & #socialmediathan #SOPA creators, big big problem #brandchat

eamcc A3 - why should brands go to government and not to their own enterprise. Do a #deepdown solution #brandchat

LoisMarketing Goes back to the polls, friends. US Congress 11% or less. They do not connect with ANYONE -- supporter or not. Out of touch. #BrandChat

Q4: Brands and SOPA - moving foward - advice, thoughts, concerns, precautions? #brandchat

johncloonan A4: Panic. #brandchat

iammrsid Obviously, media is not covering this is to their own benefit. The last thing political powers want is this being an issue now... #brandchat

LoisMarketing Appreciating the candid view of what will really count in this election! #brandchat

TheAngus Q4 If Repubs can somehow tie SOPA to gay porn it might work. #brandchat

bikespoke @@eamcc @mariaduron A4 One #SOPA regulation opens the floadgates for net strangulation #brandchat Call your public servants.

OBX_Harvey The only way this becomes election issue is if it's tied to growing divide between have and have nots. #sopa #pipa #brandchat

mr_mcfly Q4: Use the tools out there to find the pirates. #brandchat

mr_mcfly Q4: Don't blame a search engine for letting you know the pirates exist. Use the search engine to find & go after the pirates. #brandchat

johncloonan @ @parissab @OBX_Harvey: I know I may seem out there, but nobody will mistake @LoisMarketing for the fringe element.#brandchat

TheAngus Q4 Entertainment industry: connect with your audience. Make products people want to pay for. (ex. @LouisCK) #brandchat

iammrsid @ @mr_mcfly I'm not worried about the pirates, it's the ninjas that are sneaky & gone before you know it #brandchat

mr_mcfly Q4: If there's something pirated on YouTube, the copyright owner puts in a request for it to be taken down... #brandchat

pstann #brandchat Q4 difference between copying and adaptation?

pstann #brandchat q4 And where does adaptation end?

iammrsid It seems both political parties are somewhat in agreement about #SOPA/ #PIPA considering they get major contributions from media.#brandchat

It's wonderful to chat with awesome BRANDidos!

Q1: Let's talk Pinterest - good, bad, best campaigns, concerns? #brandchat

mr_mcfly Q1: Pinterest is interesting right now. It's novelty & exclusivity is part of its present buzz #BRANDCHAT

threeThou @ @brandchat A1 I view it as a DIY/Craft/Design thing. Not sure right for all brands. Real Simple makes sense not sure who else#brandchat

mkosmicki I think pinterest could be a great tool for many brands. #brandchat

TheAngus Q1 It seems to cater almost exclusively to women. Could be easy way to reach targeted audience, though. #brandchat

LoisMarketing #brandchat A1 Pinterest is fascinating and I see a lot of potential, have already won new consulting projects because of it

mr_mcfly Q1: I've noticed that many see it as a DIY/Craft type thing, but I see it as more of a simply visual thing #BRANDCHAT

lttlewys A1: I think a lot of brands are jumpin into @Pinterest Great way to expand platforms & co-create content in creative artful way #brandchat

threeThou @ @brandchat A1 good for inspiration for creative type things/recipes/clothing. Again, why would a brand benefit #brandchat

admom1 A1: I see great possibilities with Pinterest - brands can connect on a different level #brandchat

CathyWebSavvyPR Q1: it seems that @Pinterest is working for some retailers, smaller bloggers. the visual bookmarking is it's new twits #brandchat

LoisMarketing #brandchat A1 Pinterest has "built in" commercial appeal and potential, with "Products I Love" category, etc.

eamcc A1 lovin @pinterest for personal interests #brandchat

bcadloni A1: I love @Pinterest! I think brands can really showcase their culture through it. I love it more than @Tumblr. #brandchat

admom1 A1: Example: Talked to a florist yesterday; has wedding booked & client said to just look on #Pinterest to see what she likes. #brandchat

jgombita A1. Admittedly my use has been very limited, but I think Pinterest is the 2012 "shiny toy" that Quora was in 2011.  #brandchat

BoomerangHotels A1: I'm honestly obsessed with @pinterest! I think it is a great tool for companies if you use it right. #brandchat

LoisMarketing I agree with you that say it's addictive! I could spend hours pinning and re-pinning! #brandchat A1

britmorse @BoomerangHotels Do you use Pinterest for your brand? If so, how? #brandchat

BoomerangHotels A1: An example of a great pinterest brandingpinterest.com/travelchannel/ #brandchat

Cactus_Mike Q1 Great article on @openforum from @Americanexpress on@Pinterest. 70% of pinners are women. bit.ly/zQCWrY #brandchat

admom1 A1: Take it a step further; florist then can pin photos of her work to her board, it gets shared (links to her website) #brandchat

CathyWebSavvyPR Q1: I m using @Pinterest to personalize my own brand & 2 learn it so that I can advise clients (mostly after wrk hrs use) #brandchat

mr_mcfly Q1: With @Pinterest you can segment your visual content. I like that#BRANDCHAT

csinkus A1 Seems 2 have more of a niche appeal #brandchat

threeThou @ @marketingsleuth Real Simple, but their content lends itself to this type of tool. Recipes, DIY, decorating projects #brandchat

Cactus_Mike @ @jgombita what is this Quora thing you speak of. It has been so long since i heard that name  #brandchat

mr_mcfly @ @threeThou from a brand perspective that can be an incredibly powerful thing re: Q1 #BRANDCHAT

TheAngus @bcadloni Q1 I haven't seen any porn on there, which is a relief if you want to use at work. Tumblr can be NSFW. #brandchat

kristirholmes Q1 - Pinterest's potential is still undetermined. It's the new sparkly object de jour. Longevity will det. potential 4 brands. #brandchat

amydostafford A1 Simple & unique platform that instantly attract users. LuxeFinds & Chobani are both already in the game & doing it right. #brandchat

lttlewys I just really can't get into @Pinterest but see the potential since it's uber popular think brands will jump in, just to be there #brandchat

BoomerangHotels @ @britmorse my idea is to pin interested sites and attractions in the cities where we have hotels. #brandchat

admom1 A1: I could also see brands using @Pinterest to conduct research. #brandchat

threeThou @ @mr_mcfly But not all brands make sense for that type of thing. I think it's very specific A1 #brandchat

Cactus_Mike Q1- check out @Gap holiday gift guide on @pinterestpinterest.com/gap/ #brandchat

KateRobins Q1 I'll have to try it again. Was alot of email alerting to stuff, value of which I wasn't seeing. #Brandchat

BoomerangHotels @ @threeThou @pinterest There is a line between being "salesly" and using pinterest correctly. It can be great for branding. #brandchat

CathyWebSavvyPR Q1: RT Using Pinterest 4 Bloggers & Social Mediablogs.babble.com/momcrunch/2011… via @babbleeditors #brandchat

LoisMarketing Pinterest is not for all brands -- just as each social medium is not for all brands #brandchat A1

csinkus @ @jgombita Not sure more fragmentation of social is needed considering no 1 has mastered the others. cn it stand alone ovr time? #brandchat

BlogTrendsChat A1 I like pinterest, if curated correctly it can be a great visual representation of any brand #brandchat

EmiIyCooper Whole Foods, Real Simple, Martha Stuart on.mash.to/wErycH MT@marketingsleuth: Examples of brands making @Pinterest work #brandchat

mr_mcfly @threeThou what do you think of how @Mashable is using@Pinterest? #brandchat

thereallhayes @ @threeThou I agree. There's so many social networks, not all are applicable to a business. This is pretty awesome though! #brandchat

threeThou @ @LoisMarketing Amen. I hate hate hate when brands jump on EVERY platform and only 1 or 2 make sense for them A1 #brandchat

Cactus_Mike Q1 @admom1 @loismarketing @stevecassady I love how@Pinterest is using the exclusive invite model that is in vogue for startups #brandchat

iammrsid Thank you Lois -> “@LoisMarketing: Pinterest is not for all brands -- just as each social medium is not for all brands #brandchat A1”

dgcattaneo A1: many different solutions at similar content aggregation - paper.li,@twylah, pinterest - did anyone do any comparisons? #brandchat

CoburnsExclusiv I just added the 'Pin It' buttons to my products and have already seen a little action. Planning on running a contest using it!#brandchat

Hoovers A1: Real Simple now gets more referrals from @Pinterest than Facebook. #brandchat

mr_mcfly Q1: No one tool makes sense for every brand. However, many many brands have a some sort of visual aspect. @Pinterest may be good. #brandchat

TheAngus Q1 Tumblr for soccer moms? RT @EmiIyCooper: Whole Foods, Real Simple, Martha Stuart on.mash.to/wErycH #brandchat

LoisMarketing Pinterest encourages brands to be more creative and visual to "invite" pinning by customers! #brandchat A1

kristirholmes @ @jgombita I agree on the "new shiny toy" concept. Could be something, but not yet large enough for resource ROI #brandchat

optimeUSA @brandchat A1: Boards are great to visually express diff aspects of a company. Tumblr+Organization = @Pinterest #brandchat

LoisMarketing I don't think brands should be as focused on using it as encouraging their customers to share links, etc. via it #brandchat A1

mr_mcfly The only good thing for ALL brands is the BRANDido Nation. That is all. #shamelessplug #brandchat

admom1 A1: On a personal note, I think @Pinterest is great for creative inspiration! #brandchat

Cactus_Mike Also check out @Etsy - they have over 38K followers on @pinterest-http://pinterest.com/etsy/ #brandchat

eamcc A1 @Pinterest for visual thinking, non-marketing. Not all brands have that skill or connection w/ customers #brandchat

SmartWoman Q1 - I don't get Pinterest...feels like a bunch billboards. What am I missing? (I didn't get Twitter at first...got over that) #brandchat

CathyWebSavvyPR Q1 RT: Pinterest: 13 Tips and Tricks for Cutting Edge Usersmashable.com/2012/01/08/pin… via @mashable #brandchat

Thos003 @ @SmartWoman Social media via photos. Brilliant. #pinterest#brandchat

mkosmicki A1: Daughter and I are using @pinterest to negotiate "mother of bride" dresses. Saves time in stores & driving. #brandchat

BlogTrendsChat @ @amydostafford We work with fashion bloggers to build their brands so visuals are huge when expressing their brands #brandchat

admom1 @ @TannenbaumMike A1: Could use for spotting trends - could also follow customers and see what they like @amydostafford @eamcc #brandchat

TheAngus Q1 The moral here seems to be that pics are the new way to tell a social story. Instagram. Tumblr. Pinterest. All huge. #brandchat

SmartWoman @ @Thos003 I guess I will give it a second look--not yet convinced. I would like it if more of the pics were strictly user original #brandchat

threeThou @brandchat A1 at what point does Pinterest (or any social/web/email item) become redundant #brandchat

EmiIyCooper A1: Any ideas on how #B2B companies can best utilize @Pinterest?#brandchat

csinkus A1 Challenge I C is who is managing 2 create engagement, alrdy have many points of engagment that enable sharing links pics etc. #brandchat

threeThou @ @SmartWoman Agreed. Brand generated photos seem contrived. I'll go to your website if I'm interest. I won't repin your hotel room #brandchat

LoisMarketing Again, brands should not focus on having Pinterest profiles Instead encourage raving fans to "pin" posts, ideas, photos, etc #brandchatA1

GinaLaGuardia A1 I'm in the process of thinking through Pinterest for@CollegeBoundNet and @Seniors4Living ... challenging #brandchat

lttlewys @ @emiiycooper B2B can use it as another form of co-creation, pulling content together in a visual format that appeals to the eye #brandchat

LoisMarketing @BoomerangHotels @Cactus_Mike Not so much maintaining but rethinking website/blog etc to be visual and interactive w it #brandchat A1

SmartWoman @ @BoomerangHotels Q1 thanks for sharing your board. How are you using it for business? #brandchat

LoisMarketing Pinterest is very unique. I find G+ to be very redundant. #brandchatA1

mr_mcfly @ @LoisMarketing if a brand having Pinterest makes sense, having their fandom create content breeds engagement akin to Facebook #brandchat

threeThou @ @LoisMarketing A1 agreed on G+ #brandchat

TheAngus @ Q1 @mr_mcfly Predicting 2012: the year of type apps. Type something beautifully. Screen shoot it. Share on Instagram. Thoughts? #brandchat

LoisMarketing I love the "oh, how cool is that?!" discoveries on Pinterest #brandchat A1

Thos003 @ @SmartWoman Most social media ventures online must have an appeal to businesses and users to make it big. #Pinterest has that. #brandchat

admom1 A1: Yes! Who mentioned inforgraphics just now? Boards on@Pinterest are not just about weddings and DIY.  #brandchat

BoomerangHotels @ @SmartWoman I am going to make boards for cities and locations we have hotels. Then pin fun sites and scenery in those areas. #brandchat

CathyWebSavvyPR Q1 with all of that said - whether @Pinterest will have the staying power 2 be a fashion, not a fad is up in air #brandchat

susanborst @ @jgombita Pinterest may be the first SM platform at truly speaks to the W25-49 crowd. Convo on gender is interesting. #brandchat

eamcc A1 Pics were always way to tell story - can you say logo? Now with #some visual thinking has returned ! #brandchat

SmartWoman Q1 - so, research has posited that men are more visual - how then, is Pinerest's audience predominately women? #brandchat

LoisMarketing @itsasmallpond @mr_mcfly Pinterest generates immediate interest/engagement through visual #brandchat A1

TheAngus @ @SmartWoman People who take more pictures seem happier to me due to nostalgia. And let's face it, people need to cheer up. #brandchat

SmartWoman @ @BoomerangHotels Q1 that seems interesting - an online map for hotel visitors. Brilliant. #brandchat

Hoovers @threeThou Social channels become redundant when you can achieve comparable engagement on another platform. #brandchat

itsasmallpond Working through some strong strategy & style briefs for client branding on Pinterest will be important #brandchat

parissab is it wrong to think the abundance of pictures point to not only creativity but a hint of general laziness? #brandchat

threeThou @ @BoomerangHotels @SmartWomen A1 Is there an issue with brands pinning other copyrighted material? Anybody?? #brandchat

BoomerangHotels @ @threeThou @SmartWoman Fun stuff for entertainment as well. Want to be personal there is still a person behind the "pinning" #brandchat

eamcc @ @SmartWoman Source - research (men more visual) A1 (thanks #brandchat

TheAngus @ @mr_mcfly Q1 Thinking it'll lean more towards type. People will still write ignorantly, it'll just look prettier. #brandchat

itsasmallpond @ @SmartWoman I think Pinterest taps into that wish fulfillment idea for women. #brandchat

threeThou @ @BoomerangHotels @SmartWoman A1 but is it brand relevant? (devil's advocate) #brandchat

DianaSefkow @ @parissab Efficiency: what happens when laziness drives effectiveness #brandchat

threeThou @ @itsasmallpond @SmartWoman Do more women do DIY/Craft then dudes? A1 #brandchat

SmartWoman @ @TheAngus Q1 pictures = happiness? I can buy that. I think it might be mental abbreviation. A pic=1K words = easier to consume + #brandchat

admom1 @ @threeThou A1: No, when the image is pinned it links to the original site for attribution. (someone, correct me if I'm wrong?) #brandchat

jgombita @ @Cactus_Mike @csinkus P.S. I'm not on Facebook so feel no sense of "betrayal" using G+. And great success re: SEO on public posts #brandchat

LoisMarketing No there is not an issue with copyrighted material -- if you follow Pinterest's protocol. Very simple and well written. #brandchat A1

SmartWoman @ @threeThou Q1 yes, more women do crafts than men. Is Pinerest just about crafts? Don't think so...I guess I'm a guy inside... #brandchat

Cactus_Mike Does anyone know much about @pinterest search algorithms? #brandchat

dgcattaneo A1 Proliferation of tools to create visual stories: challenge is compete effectively for traffic for your stories #brandchat

TheAngus @ @SmartWoman Q1 In a poor economy people flock to sources of nostalgia. The EXPLOSION of Fauxlaroid trend is proof. #brandchat

threeThou @ @BoomerangHotels But not all brands are creative and fun. Or even visual A1 #brandchat

susanborst @brandchat @smartwoman The Week Pinterest Grew Chest Hairbit.ly/xuLksK via @brainwads #brandchat

Jemstaa A1: @Pinterest also requires no commitment for the "now" but lets you come back later in an organized way (w/boards) #brandchat

CathyWebSavvyPR Q1 1 thing @Pinterest has going 4 it: it's EASY 2 use, Twitter & FB are more complex. And...shhh it's kinda fun #brandchat

Julia_Brannon Pinterest is also a folder in which to store ideas for later use... #brandchat

Q2: What about Social CRM - do you use this to engage your brand's customers or track? Good practices? Good tools? #brandchat

mr_mcfly Q2: I've heard wonderful things about @SproutSocial. #opensegue #brandchat

admom1 @ @BoomerangHotels A1: But maybe you could pin things that are of interest to your customers? And that show your brand personality. #brandchat

csinkus A2 Social CRM is not only about the conversation in social channels as there is great data to leverage in All channels- #brandchat

TheAngus Q2 I'll admit I'm biased, but I've been using it for 4 mons and@SproutSocial is HUGE. Total game changer for #SM mgmt. #brandchat

mkosmicki A2: not actively being engaged....  #brandchat

wittlake @ @brandchat Q2. More on personal side (logo creates challenges). Targeted relationships with Twitter & G+ #brandchat

SmartWoman Q2 - CRM - yes, track, yes, market research, yes, engagement. Haven't found the tool yet that I love love love. #brandchat

thereallhayes A2 u have to do social crm if you have made urself present in the medium. this also serves as r&d if u get repeat issues #brandchat

joesat #brandchat a2 hootsuite is good tool to engage on #scrm

admom1 A2: Wondering if anyone here usese Netvibes? #brandchat

britmorse A2 - Absolutely. Use social CRM to track conversation I've had with customers. Add that personal touch when possible. #brandchat

mr_mcfly Q2: The issue I have with Social CRM is the word "Social". It's CRM. If you can use "social" tools, fine. It's still CRM #brandchat

mkosmicki A2: Are tracking, lots of data, no use by others though. #brandchat

jgombita A2. If you've never read it before, see @conversationage's: Why Customer Service in Social is not Fairconversationagent.com/2011/01/why-cu… #brandchat

threeThou @brandchat A2 I use @radian6 Love it, but I still have to use Facebook insights and other tools to get all the info I want #brandchat

BoomerangHotels A2: I haven't really found a great tool for Social CRM that I love! But using, tracking, and engaging YES  #brandchat

TheAngus Q2 Best use of SCRM seems best for efficiency & stat tracking. Should use time saved to engage audience. #brandchat

jgombita @ @Cactus_Mike I think biz feel they HAVE TO BE ON FACEBOOK, but the reality is that they don't. Cultivate own real estate space! #brandchat

Cactus_Mike Interesting fact: between Feb and March 2011, Airlines saw like a 60% jump in twitter traffic #brandchat

marketingsleuth What's that tool? @BoomerangHotels: A2: "But using, tracking, and engaging YES"  #brandchat

zackienic @ @CathyWebSavvyPR It is definitely fun @Pinterest Am quite new to it..but love it! more than twitter and facebook #brandchat

SmartWoman Q2 - what is the biggest challenge you all have in effectively using #CRM? How have you solve it? #brandchat

admom1 @ @JasonPromotesU Check it out: www.netvibes.com Platform for SM monitoring. #brandchat

DianaSefkow A2: I use @hootsuite and @salesforce as core CRM tools, with multiple other tools in my toolbox #brandchat

thereallhayes @ @BoomerangHotels it's almost as if using a tool as opposed to just responding directly takes away the intimacy of the response #brandchat

threeThou @ @SmartWoman Not one tool does it all A2 #brandchat

wittlake @ @SmartWoman Biggest challenges (1) Data (2) Channels. Need better data and need to get past reliance on traditional channels. #brandchat

KateRobins @ @brandchat Amen. Ready to drop "social." Been a couple of years now. We get it. Social as redundant as "automobile." #brandchat

TheAngus Q2 Unless Twitter/Facebook/etc release better APIs it's hard to. RT@threeThou: @SmartWoman Not one tool does it all A2 #brandchat

wittlake @ @brandchat Yes, LOVE Rapportive in Google Mail. Helps extend to conversational channels. #brandchat

kristirholmes @@admom1 Netvibes = easy way to track and sort feeds. It's my 1st stop every morning when I log on. #brandchat

SmartWoman @ @wittlake Q2 - data & channels biggest challenge w/CRM. Reliance old tools hard to break. *amen* #brandchat

brandchat A2: Very true! RT @htdesigns: Havent found a social crm that covers everything I need, + end up using multiples. #brandchat

dgcattaneo A2: to a certain extent, all social activity is CRM - challenge is orchestration and data integration among channels #brandchat

susanborst Q2 - Biggest challenge is setting realistic goals up-front relative to brand/activity level so the data us more useful! #brandchat

csinkus A2 Traditional tools that are list based are not going to handle the modern convo, fail at integration points #brandchat

Q3: What tools is best for social reporting, sentiment? Best practices. #brandchat - piggybacking on Q2....

jgombita A3. @prconversations has a @postrank account (now owned by Google). Also find @topsy very reliable re: Twitter mentions/RTs. #brandchat

threeThou @brandchat A3 Again, @radian6 is good but sometimes the sentiment is screwy. A lot of hand adjusting numbers #brandchat

mr_mcfly Q3: I've been able to use @radian6 a bit and noticed that sentiment is "interesting" at times #brandchat

TheAngus Q3 When I started using SCRM in Sept I looked at a lot but@SproutSocial's Reports best/most affordable. #brandchat

mr_mcfly Q3: I've used @20ft a couple of times for reporting. So far so good...#brandchat

SmartWoman Q3 - I'm gonna say it. NOBODY has sentiment down yet. We have yet to connect views, traffic etc + actual conversions well. #brandchat

mkosmicki Q3: using social mention, Klout, and graph edge, plus other tools internal to platforms. #brandchat

Cactus_Mike Q3 - I like @hootsuite, @Sysomos @Pagelever @crowdbooster#brandchat

brandchat @ @mr_mcfly Agreed! A3: Sentiment is human and needs human review. No amount of programming can pin it yet. #brandchat

BoomerangHotels @ @thereallhayes That is exactly what I am trying to do with Boomerang Hotels coming in a few months. Be more personal and engaging #brandchat

mkosmicki Q3: Sentiment is in the heart of the evaluator.  #brandchat

mr_mcfly Q3: The thing about net sentiment is the fact the apps/software don't always understand the human sentence. #brandchat

dgcattaneo @smartwoman: Q3 - NOBODY has sentiment down yet - TRUE - but if error is the same, relative comparisons directionally helpfu. #brandchat

Hoovers A3: Social media reporting tip: identify top 5 influencers; set relationship-building goals; track "moving the needle." #brandchat

parissab a3 once i get used to something, someone tells me about something else. all of our mileage may vary #brandchat

mr_mcfly Q3: Some net sentiment programs take a sentence like "There's no way I'd leave *brand*" as negative #brandchat

LoisMarketing Tracking sentiment is almost impossible. Tracking followers and managing your messages and responses are key. #brandchat A3

thereallhayes @ @BoomerangHotels lol that will not be a dull experience! some interesting stuff goes down in hotels lol #brandchat

jgombita @ A3. Do you know which 2/4 of your favs are Canadian@Cactus_Mike?  @hootsuite @Sysomos @Pagelever@crowdbooster #brandchat

CathyWebSavvyPR Q3 - @hootsuite & @sproutsocial if have $$ @Radian6 or@mymediainfo has a new social media program - the demo made me want it! #brandchat

susanborst @ @SmartWoman Agree - and and SM analysis needs to be in the context of the total marketing mix. Good-bye SM silo. #brandchat

SmartWoman Q3 I am not a squirrel chasing sparkly object fan. I want tools that work well, that relate to what the c-suite cares about #brandchat

dgcattaneo @smartwoman: Q3 Human analysis still crucial - THAT'S GOOD, THAT'S WHERE OUR BRAIN COMES IN! #brandchat

SmartWoman @ @RobertaWard Q3 - monitoring is the easy part. Deriving actionable wisdom is the harder part. Not yet seeing it. #brandchat

SmartWoman @ @BuzzMgr Q3 guidelines for consistency do not an action plan make. If we measure the wrong thing, who cares? #brandchat

brandchat @marketingsleuth: A3: Yes, that's exactly the defn we're using of sentiment  #brandchat

csinkus Q3 Scup Social has an interesting approach to sentiment cc:@SmartWoman #brandchat

Cactus_Mike Q3 - Sentiment is like a red herring. Take the engagement in total - what is their relationship with you brand? #brandchat

LoisMarketing Sentiment = are they sharing? or are the questioning? and how are YOU responding? #brandchat A3

SmartWoman @ @mkosmicki @mr_mcfly @dgcattaneo Q3 I'm all zombie re: brains but not as scalable as I wish...there is only one of us, right? #brandchat

SamHosenkamp I think it's important to not get stuck in sentiment measurement, real goal is to support advocate & educate the neg commenters #brandchat

TheAngus Q3 We've mentioned a lot of tools but what are the top three features y'all look for? #brandchat

SmartWoman Q3 - full disclosure - I think sentiment CAN be measured but it's more math than most tech start ups want to do. Academia maybe. #brandchat

dgcattaneo Q3: I haven't used them but @Collectual had some interesting case studies looked good for product specific sentiment tracking #brandchat

SmartWoman @ @BuzzMgr Q3 - measuring ALL convos does not give me what I need. Mathematical analysis of strange attractor influencers key. #brandchat

csinkus A3 Sponsored content is renting an audience, your strategy and execution is crucial, Calls to action a must #brandchat

Q4: Social and Brands - outlook? Best predictions? #brandchat

mr_mcfly Q4: Please explain that question a bit more  #brandchat

mkosmicki A4...Interesting question.... #brandchat

marketingsleuth I think... you can be SM defensive (customer service) or offensive (lead gen). Prevailing sentiment is a decider which, maybe? #brandchat

CoburnsExclusiv A4: I think the outlook is great if you are engaging and using best practices! #brandchat

brandchat @ @mr_mcfly Q4; What's your 2012 prediction for social & brands - new tools, new considerations, 20 feet view? #brandchat

LoisMarketing Pinterest great example. Brands should move focus from BEING users to ENGAGING users. #brandchat A4

thereallhayes @ @BoomerangHotels your hotel images look absolutely gorgeous! Everyone should definitely check them out...wow #brandchat

threeThou @ @brandchat A4 Social will continue to grow. Hold on for the ride. And for heaven's sake strategize first #brandchat

BoomerangHotels A4: ROI is leaning more towards Social and will continue that way. We are seeing more activity from Social networks then ever! #brandchat

TheAngus Q4 Type apps. Instagram as new Twitter. Facebook responds w/ Instagram knock off. Android users will join in. #brandchat

dgcattaneo Q4 that is a very broad question - I predict that brands will use social  #brandchat

britmorse A4: More brands taking advantage of opportunity to connect w/ current & potential customers. Focusing more on engagement.#brandchat

SmartWoman Q4 - social and brands? As soon as they adjust their mindset, most big corps will blow it up - inhouse talent+mindshift=wow #brandchat

Hoovers A4: Lines between personal vs. company brands will blur. Communities will demand more transparency (Tweeter behind the curtain) #brandchat

mr_mcfly Q4: Prediction: @kanonvodka becomes more of a force through #soMe and demand. #shamelessplug #brandchat

SmartWoman Q4 - 1/2 of consumers will not use a brand if they don't respond via social - wake up call! bit.ly/A5rfIB #brandchat

dgcattaneo #brandchat - Q4 biggest challenge is social proliferation see Altimeter report bit.ly/SocialManageme… (My company is listed)

TheAngus @ @mr_mcfly A4 Too much fragmentation on Android. Bad cam pics + brand dilution = damage to brand/visual appeal. #brandchat

GraphicDesignNY @ @brandchat A4 I wld expect to see a lot more video used by brands, both sponsored content/events & personalized adv #Brandchat

SmartWoman Q4 - do you think asking big corps to be social is like asking a cat to bark? #brandchat

csinkus Q4 Brands will move from listening, tear dn silo's, implmnt tools 2 enable the enterprise across sales, marketing, & cust service #brandchat

SmartWoman Q4 - I'm with @susanborst - the silos are crumbling. I advocate for Social being a department = direct report into C-suite. #brandchat

BoomerangHotels @@SmartWoman seems people are moving away from the single recommendation to that of the masses aka social media! #brandchat

LoisMarketing Many major brands asking too much of social media. Most realistic perpective and use = small business. #brandchat A4

mr_mcfly Q4: 2012 Predictions: @Mashable will have more of their staff involved in #brandchat

threeThou @ @SmartWoman A4 yes. And every time an intern is hired to handle social, a baby whale dies #brandchat

thereallhayes Q4 hoping corps will realize SoMe is more than Facebook & Twitter. & take n2 account consumer commentary is SoMe as well #brandchat

CoburnsExclusiv A4: Having and starting a new brand Social networking has been the only branding I have done. Working so far! #brandchat

Cactus_Mike Q4- My prediction for Social & Brands in '12- Mobile & Local will rise to new heights as people crave immediate relevant value#brandchat

mr_mcfly Q4: 2012 Predictions BRANDido app for iOS, Android & Windows 7 smartphones #humblebrag #brandchat

TheAngus @ @mr_mcfly Q4 So your prediction is that someone will buy a Windows 7 phone? #kin #weveseenhowthisgoesbefore #brandchat

mariaduron A4: Perhaps sometime in 2012 Twitter will allow chat leaders to "chat". Twitter API shut me down #brandchat follow me her 2 close it out.

SmartWoman @ @threeThou @susanborst Q4- extra points for movie nod. I am a complete social business advocate. Live it, breathe it, be it #brandchat

ScottAllen Q4 Co's need to start thinking about brand more in terms of who they ARE not who they think a particular segment wants them 2 be. #brandchat

ScottAllen A4: Companies need to think more about brand in terms of who they ARE, not who they think particular customers want them to be. #brandchat

ScottAllen A4: In age of increasing transparency, multi-product co's can't create cognitive dissonance between their various brand messages.#brandchat

threeThou @ @SmartWoman A4 without loyal customers and brand advocates you are kind of screwed #brandchat

CathyWebSavvyPR @ @mariaduron Q4 @twitter will recognize chats as a useful tool & will work w chat hosts 2 enhance site 2 make em work @support #brandchat

mariaduron @scottallen A4: You're right on the money, Scott! #brandchatmoderator over here - Twitter API shut me down on @brandchat<sigh>

ScottAllen A4: Example: Unilever can't support Dove "campaign for real beauty" & Axe ads w/strippers pole-dancing in schoolgirl plaid skirts #brandchat

SmartWoman Q4 - the elephant in the room re: brands and social? If you suck, you lose. Deal with it. #brandchat

ScottAllen A4: Another example: GoDaddy can't be the hip, populist favorite of internet users & support user-hostile SOPA. #brandchat

Great chat BRANDidos! Welcome to the New Year.

Q1: What B2B (business to business brands) are doing it right on social media? Examples? #brandchat

redtype #brandchat q1. how about wrong examples? @drobo was offering gelaskins to clients who reviewed their products on Amazon.

CommDuCoeur A1 AmEx @OpenForum has to be one of my favorite B2B marketing efforts. Love the spirit of it & great #SocialMedia presence #brandchat

thereallhayes A1 Coca-Cola is doing a fantastic job! Their social media is pretty solid to the point you forget they're B2B #brandchat

makemesocial Q1: Love what Facebook is doing to reach out to businesses, multiple pages by target, good content. #brandchat

PaulReports A1: @LLBean is using CoTweet to manage its online presence & yield higher interaction w/ consumers. #brandchat

LisaRaymondAZ A1. I like @Starbucks. They stay up-to-date with Twitter, keep communities engaged and professionally informed. #brandchat

eamcc Q1 Have to say the research companies like Forrester - their pros have a great Twitter presence. #brandchat

PaulReports A1: Well... completely missed the B2B reference there.. whoops! My B(2b)! #brandchat

CommDuCoeur A1 @CiscoSystems also comes to mind when it comes to B2B #SocialMedia - they won 2010 B2B Twitterer of the Year! #brandchat

bookoisseur @@CommDuCoeur @makemesocial Facebook also has great marketing bootcamps for page moderators with all levels of experience! #brandchat

admom1 @CommDuCoeur A1: Agree with you on Cisco! Good example. #brandchat

whyCMS @ @LoisMarketing A lot of smaller domains have left, but the big networks may be too complex for a mass exodus #brandchat

redtype @ @MatchesMalone trying to qualify whether we're purely discussing B2B only vs B2B/B2C hybrid brands #brandchat

Chobani @ @brandchat Well we'll at least give a hello & a good listen today! Maybe next time we should offer snacks? #brandchat

CommDuCoeur A1 Very industry-specific, but @Radian6 is also one of my personal favorites - excellent content & community engagement. #brandchat

LoisMarketing @ @whyCMS The smaller ones are the most vocal! Again, no one there catering to them on a mass scale #brandchat A1

lttlewys A1: I think Microsoft does a pretty great job, lots of both online and offline touches and community building #BrandChat

CommDuCoeur A1 And one of the best uses of the SlideShare platform I've seen is from @Eloqua and @Jess3 (http://slidesha.re/b9zIiL) #brandchat

CommDuCoeur A1 They know that their audience is on SlideShare and they know how to create desirable content that provides real value to us. #brandchat

LoisMarketing @ @NickWestergaard It really was not, taking one domain (or company's group of domains) at a time. #brandchat

kristirholmes Q1 @SouthwestAir is still one of my fav brands in #sm. They excel b/c they listen. Too many brands just talk IMHO #brandchat

mr_mcfly Q1: to piggy back off of @lttlewys @bing is truly & clearly trying to base many things off of #soMe #brandchat

redtype @ @jgombita @SteveCassady #brandchat if so then perhaps we're referring to b2b side of the market? e.g. RIM & BES

csinkus @ @lttlewys A1 I agree that Microsoft does a pretty good job #BrandChat

whyCMS A1 I'm going to settle with @Google as my best B2B example, and @Rackspace as my worst: they're #sm is nothing but complaints! #brandchat

admom1 A1: I really like @HarvardBiz - separate digital/mobile subscription link just one example #brandchat

SteveCassady @ @ElinSilveous I hosted a chat session a couple months ago and did a slideshare. Got more view there than chat participants #brandchat

jgombita @ A1. @csinkus @lttlewys do you know my (Irish ex-pat) pal @tpemurphy, who does CSR for Microsoft? #brandchat

kristirholmes A1 - industry specific, but many of the #pharma companies excel at sm on the B2B side. Not so much in B2C tho #brandchat

makemesocial @ @whyCMS +1! @Google has an incredible #CMGR team that's incredible at responding to user feedback Q1 #brandchat

redtype #brandchat Q1 Adobe hosts a whole bunch of webinars & seminars on their products and services for B2B

kristirholmes Q1 - Adobe also uses SM for product support in a pretty effective way. #brandchat

Sereneprincess Q1: I like Hubspot's #SM. #brandchat

whyCMS @ @kristirholmes Support and 'help desk' are some of the best ways for B2B to use SM, in my opinion. Makes a company feel cared for #brandchat

makemesocial @ @Sereneprincess Q1: Their free tools are excellent at B2B lead gen for them! Really smart. #brandchat

Q2: Discuss Motorola, they're split into 2 different companies, 2 different logos? http://ow.ly/8hj5R Good change or nightmare? #brandchat

redtype #brandchat @mariaduron answers to q2 is going to be reflective of netflix as well…

AceOfSaves A2. Don't know, how did splitting in two work for Netflix? #brandchat

lttlewys A2: Both, it's a great change, branding wise, yet, most pple don't adapt to change well & that makes it a challenge!! #brandchat

makemesocial @ @whyCMS @kristirholmes from a visibility standpoint, can't forget the prospecting and lead gen side, less visible + great impact. #brandchat

mr_mcfly Q2: logically it makes sense. It's not a new idea #brandchat

Hoovers Q2: Motorola's split (with add-on names) could be said to dilute the integrity of the original brand. #brandchat

whyCMS Q2 I don't see any point in making that kind of branding change this late in the game. Fragmentation sacrifices brand idendity #brandchat

criticalmention #A2 Great way to distinguish itself in industry sectors but also bad because breaks up prior branding which was pretty strong #brandchat

redtype #brandchat q2. if u look at Unilever, they are a group that has a myriad of brands, clearly defined for most…

mr_mcfly Q2: However, in the case of Motorola, it wasn't done effectively. The names are not that clear. #brandchat

admom1 A2: Been on vacay too long; just heard the #Motorola news. Article says it had been "tangled in its own underwear?!" Hmm. #brandchat

mr_mcfly Q2: If you're going to roll out that kind of ides, you need to be clear and engagingly aggressive. Make a stand as to why #brandchat

GeraldMoczynski Q2. I think Motorola has always been a little schizophrenic. Core business WAS radio comm., but cell is very consumer-oriented. #brandchat

jgombita [Read later] Sell out @hootsuite, no thanks. http://www.theglobeandmail.com/report-on-business/careers/careers-leadership/the-lunch/sell-out-no-thanks-hootsuite-founder-ryan-holmes-wants-a-legacy/article2234196/ via @globeandmail #brandchat cc @nealschaffer

LisaRaymondAZ @ @brandchat A2. Not necessarily nightmare but may confuse initially. Many see Motorola as B2C first (i.e., phones), B2C 2nd. #brandchat

kristirholmes @ @whyCMS agreed. Plus, help desk function over SM seems easier to use. no waiting on hold = happier customers #brandchat

Sereneprincess Q2: the change into two brands has the potential of diluting the brand by causing confusion about the names of the extensions. #brandchat

makemesocial Q2 The Motorola split into divisions seems like an internal initiative - making it public is confusing to customers. #brandchat

mr_mcfly Q2: There will be detractors & those who don't like change always, but if you're more clear with it that audience will be smaller #brandchat

Hoovers Q2: Does Motorola's split exemplify B2B's tendency to brand inside-out? Is it more organizationally driven...confusing to buyers? #brandchat

NickWestergaard A2: I see Motorola less as 2 logos vs a logo family. To me red should be plain (consumer) Motorola, Blue = Motorola for Business #brandchat

whyCMS Q2 Motorola would need to establish two completely independent identities in order to make sense of a brand split #brandchat

jgombita @ @admom1 suspect that's simply an Americanized version of the British "don't get your knickers in a twist (or knot)." #brandchat

GeraldMoczynski Q2. Splitting into 2companies dilutes brand and the strategic operational depth. It's the opposite of GE. #brandchat

mr_mcfly Q2: Also with people knowing Motorola as a comp who does everything already "separating" in this manner was unnecessary #brandchat

mr_mcfly Q2: and exactly what @makemesocial said. #brandchat

thereallhayes @ @whyCMS agreed. Sort of like a Gap, Old Navy and Banana Republic. #brandchat

KateRobins @ @Hoovers A2 Does it matter to consumers? How much attn should they pay to it? Why burden them with that? #brandchat

kristirholmes Q2: Nightmare! Motorola split = brand dilution. Can we refer them over to Netflix who tried it with dismal results? #brandchat

bikespoke LG has a done a great job to bring brand from appliances,tv, then mobile #brandchat Do you think Kenmore could have done that a decade ago.

makemesocial Q2 Being targeted does not require you to be fragmented. #brandchat

GeraldMoczynski “@makemesocial: Q2 Being targeted does not require you to be fragmented. #brandchat”

bikespoke Established brand castles versus the agile mobile brands #brandchat

NickWestergaard @ @kristirholmes A2: I see Motorla & Netflix differently. Motorola, etc is a brand family vs. Netflix/Qwickster was a shell game #brandchat

LisaRaymondAZ A2. I think either victory or damage to Motorola's brand depends on marketing strategy of both new names. #brandchat

admom1 A2: Perhaps sub-branding would have worked as opposed to splitting into two independent companies. #motorola #brandchat

LoisMarketing Being targeted should never allow for fragmentation -- in your infrastructure or in your message. #brandchat A2

criticalmention A2 for some companies it makes more sense to split than others ex: pepsico w/ gatorade tropicana etc. #brandchat

thereallhayes @ @AceOfSaves right. Is there a new segment of their demographic they've discovered or are they trying to make one up? #brandchat

LisaRaymondAZ @ @whyCMS Not sure. Motorola was already heading in that direction; new names confirm acknowledgement of directions. #brandchat

redtype @ @harveybriggs do you remember the unifying quality of Citi Group's umbrella ? @NickWestergaard #brandchat

Sereneprincess Q2: was there investigation into the effect on consumers perception of the brand such as fragmenting and confusing? #brandchat

KateRobins A2 Reminds a bit of new coke. old coke. public and very loud confusion. #brandchat

GeraldMoczynski @ @LisaRaymondAZ I think you're right about the branding, but the failure will be that they handicapped themselves operationally. #brandchat

LoisMarketing "Splits", new divisions, new voices should come from a realization from within, not forced from without. #brandchat A2

mr_mcfly Q2: Once again, we're talking MKTG101 here. The idea & of itself makes sense. Where was the strategy and carry out though? #brandchat

makemesocial @ @criticalmention Agreed - keep everyone under the umbrella but let them walk alone! #brandchat

ipmsethmurphine Q2: No dilution in Motorola, just grabbing the other markets attention. Netflix/Qwickster were the same in 'consumers' eyes #brandchat

LisaRaymondAZ A2. Also could have stemmed from stock market choice; same name, 2 diff companies, both profit when invested. #brandchat

admom1 @Sereneprincess A2: Good question; would love to know what research led to their decision. #brandchat

jgombita @ A2. @KateRobins or old Twitter, kind-of-old Twitter and new-new Twitter! #brandchat

LoisMarketing Taking "new Coke" to 2011 -- the quick answer to the "confusion" of the polar bear cans! #brandchat A2

makemesocial @ @mr_mcfly Great point - we could be looking at a piece of the puzzle and judging the fit before trying it out. #brandchat

mr_mcfly Q2: Also, Netflix/Qwikster & New Coke/Old Coke were "brand changes" to try to cover up mistakes. #brandchat

NickWestergaard @ @redtype Color choice simply being that red is their primary color & blue would be a striking and decidedly different off-shoot #brandchat

admom1 A2: Brand decisions ARE based on research, aren't they? *tongue-in-cheek* #brandchat

lttlewys @ @mr_mcfly Behind the scenes and mucked up coz there is to much dissent and miscommunication within the ranks #BrandChat

mr_mcfly Q2: New Coke Polar Bears is more like Motorola "split" -- good idea, bad execution #brandchat

jgombita @ A2 pushback to @mr_mcfly: Please, USA, Netflix new biz model (streaming only) is going GANGBUSTERS in Canada. Comms sucked, yes. #brandchat

forthought_ A2 @LisaRaymondAZ The success of motorola pends on their INITIAL markting strategy & so far, its lacking & not aggressive enough #brandchat

jgombita @ A2 ahem @brandchat @mr_mcfly: white Coke cans still being advertised and sold in Canada.... (No confusion it's "diet" here.) #brandchat

KateRobins A2 Always seems like they ran out of resources. Something failed. #don'tbrandoutloud #brandchat

Q3: B2B co's more likely to operate from a position of weakness -- they are competing with high profile consumer brands. T or F? #brandchat

ipmsethmurphine Q3: True.. that is all. #brandchat

LisaRaymondAZ @ @GeraldMoczynski Not sure I agree. What they have done is decisively created B2B & B2C divisions. Will wait for mrktg. #brandchat

CommDuCoeur A3 B2B companies do have a challenge because of the sentiment metric - hard to drive emotion around B2B #brandchat

makemesocial Q3 B2B can win on relationships and capitalize on perceived weaknesses of large competitors. Big name = big reputation to manage #brandchat

criticalmention Q3: B2B cos more likely to operate from a position of weakness -- they are competing with high profile consumer brands. T or F? #brandchat

reconjones A: I think the b2b crowd is more open to splits like Motorola in contrast to Netflix, HP #brandchat

BarryBirkett Q3: Really depends on product & brand. May be advantage where consumer brand seen "lightweight" in meeting biz needs. #brandchat

mr_mcfly Q3: I say false because of the different audiences. While bus. have some emotion in their decision making it's more about green #brandchat

Hoovers Q3: Historically #B2B brands may not have competed toe-to-toe w/B2C brands (b/c silos have made integrated branding difficult). #brandchat

whyCMS Q3 B2B may struggle in some areas, as they don't have the benefit of consumer passion and brand loyalty #brandchat

thereallhayes Q3 B2B brands go wrong when they try to focus on the buyer and not the end user. Better to have B2C promotion approach #brandchat

Hoovers Q3: #Social opens opportunity for #B2B brands, as complex sales processes (and building relationships) are the forte of B2B. #brandchat

kristirholmes Q3: False - the notion of competition is errant b/c they r completely diff audiences. #brandchat

Ken_Rosen Q3 I think the pipe dream of hi-buzz Microsoft stores is example of this being true #Brandchat

admom1 A3: Depends on the brand. Some B2B brands are high profile, too. #brandchat

Sereneprincess @ @LisaRaymondAZ @admom1 or whether it was a corporate (whim) that everyone just said "that sounds like a good idea" #brandchat

CommDuCoeur A3 The amount of financial committment involved in B2B is higher. The customer is smarter and more skeptical. #brandchat

GeraldMoczynski Q3. "Weakness" is not the right word. #B2B companies can be highly visible in their own target niche. #brandchat

whyCMS @ @Ken_Rosen Q3 True! It is easy to upset consumers, harder to upset business unless you're talking finances #brandchat

LisaRaymondAZ @ @brandchat A3. Depends on their mrktg strategy & target market. Can compete w/education, not price, create loyalty. #brandchat

CommDuCoeur Q3 I think to get around the disadvantage, B2B needs to learn how to tug at the heartstrings with a sentimental brand story. #brandchat

redtype #brandchat q3 i would argue that b2b brands are also reaching out to b2c (prosumer) mkts, thus increased need to market.

LoisMarketing Large businesses/corporations are weak in separating the marketing and focus of their B2B products and services. #brandchat A3

GeraldMoczynski Q3. If you're Saab Aviation, how much do you worry about how Saab Auto is affecting your sales? #brandchat

NickWestergaard A3 - Agreed. More than a different colored divisional logo, social team silos are even more dangerous #brandchat

SteveCassady Q3 Depending on the B2B Product, reaching out to end customer can drive your direct customer decision making #brandchat

redtype #brandchat q3 reminds me of the video on NeXT courtesty of @Ken_Rosen where Steve identified hybrid mkt btwn B2B/B2C

Q4: What would you recommend to B2B regarding Brand Image and Control? Good like Caterpillar brand? Or proceed w/caution? #brandchat

makemesocial Q4: Know your company. Know your audience (not just a gut check, look at data.) Decide accordingly. #brandchat

mr_mcfly Q4: B2B Recommendation: Come up w/ idea. Think about it. Make sure it makes sense. Set Strategy. Be clear in your messaging. #brandchat

BuzzMgr @ @brandchat Q4: always proceed w/ some caution, but make sure you're monitoring buzz & engaging (w/influencers) to prevent crisis #brandchat

thereallhayes Q4 be very involved with the buyers promotional/sales strategies to ensure u convey right messaging to end user #brandchat

admom1 A4: Always make sure you wear matching socks. #brandchat

harveybriggs Every purchase is an emotional purchase, even B2B. Can't differentiate on logic alone. #brandchat otherwise join the race to the bottom.

Ken_Rosen Q4 match who u truly are to what customers crave. Not actually that complicated #Brandchat

admom1 A4: Seriously, it's all about brand integration across all channels, both internally and externally. #brandchat

whyCMS Q4 Consistency, consistency, consistency. Be cautious but aggressive with engagement #brandchat

criticalmention A4 like everything, know who your target audience is, what they want and how to communicate w/ them aka #DontPissEmOff #brandchat

jgombita A4. In B2B (social media) space, spend time focusing on how and where your products end up--suggestion to my exec brother-in-law! #brandchat

NickWestergaard Q4: I think companies need a solid, defined brand brief in place before embarking on social. This fosters both freedom & control. #brandchat

ipmsethmurphine Q4: Be more like gumby, have your base shape, but be ready to bend and flex into whatever shape you need. #brandchat

LoisMarketing Your best B2B message is delivered person 2 person, rep 2 decision maker. Not though SM. Basics! #brandchat

makemesocial @ @NickWestergaard agreed, and an engagement guide/response tree is a must as well! #brandchat

LisaRaymondAZ A4. If I understand the Q, B2B should own/control their own brand. Define it for the world, not the other way around. #brandchat

LoisMarketing Know your target market, then go out and MEET them. Decision makers are too busy to catch your company's tweets. #brandchat A4

brandchat @ @admom1 @nickwestergaard Q4: More than we can count. Sadly. #brandchat

NickWestergaard A4: More specific than just a brand brief, you need to define your brands VOICE. #brandchat

mr_mcfly Q4: B2B Marketing theory is = B2C = #SoMe = any phrase involving the word Marketing. #brandchat

LoisMarketing B2B should know and utilize the channels that gain the attention and interest of decision makers. Requires a bit of foot work! #brandchat A4

whyCMS @ @LoisMarketing Well said! SM can be a great foundation, but consistent communication is key. Q4 #brandchat

makemesocial @ @lttlewys @lisaraymondaz Sometimes you need to give over a bit of control, learn how you're perceived & decide Y/N 2 integrate #brandchat

Hoovers Q4: For B2B image & control: tell a simple, memorable, relevant brand story in a human voice. #brandchat

Q1: What's the best brand practice you saw in 2011? #brandchat

sethgray #brandchat A1 best brand practice of 2011: @Good. For such a diverse org, they have clear, compelling, consistent story. awesome

lttlewys A1: Creating & interacting with customers in a social manner, adjusting company policies/procedures based on cust input #brandchat

SmartWoman Q1 Best brand practice 2011? Boader adoption of engagement rather than broadcast style social media #brandchat

mr_mcfly Q1: Coca-Cola's user driven #soMe content #brandchat

BDIonline Google + is a great ex of a full blown launch that excited ppl by #sm, made #biz question, & grew ntwks . Well done for 6 months! #brandchat

lediamedia Q1 blurring the lines of marketing and PR and brand management (even more) on social media #brandchat

threeThou @ @brandchat Traditional media becoming more social. Hashtags, Shazaam interaction #brandchat

eamcc Q1 best brand practice? Listening (after the fact is the #fail part) #brandchat

CareerBuilder A1: More and more companies understanding that deeper relationships must come before expecting more customer transactions. #brandchat

LoisMarketing High-end retailers staying above the SM/mass-media fray as their customers returned, during the year and over holidays #brandchat A1

SmartWoman Q1 best brand practice 2011? Integrated (online/offline/across platform) marketing - Cowboys & Aliens movie for example #brandchat

dgcattaneo Q1: my favorite 2011 brand practice: the #contentcrew in Aspen Snowmass, run by @ozskier

TheAngus Q1 Hiring people to just work on social media has been pretty great. It's seems more than an afterthought. #brandchat

CareerBuilder A1: Companies also harnessing customer relationships to involve them in business decisions as part of larger UGC campaigns. #brandchat

stippleit A1 Definitely shift of focus from broadcasting to engagement. #brandchat

thereallhayes Q1 i was impressed with NBA2K's greatest team ever campaign. It was interactive, competitive & was great 4 bball fans #brandchat

CareerBuilder @ @eamcc Agreed. Listening and getting the lay of the land is the crucial first step before talking with audiences. #brandchat

DavidALee A1: Transition from customers to users. #BrandChat

brandchat Q1: Getting lots of "who" in brand practice in this response - be sure to also answer WHAT the practice is too #brandchat

Cactus_Mike Q1-Best Brand Practice of 2011? First thing that comes to mind is the subtle extension of @OldSpiceGuy with http://bit.ly/suo97M #brandchat

threeThou @ @TheAngus Agreed. Hire someone to focus on it. Someone who understands it with a marketing/branding/PR background too #brandchat

eamcc A1 - other best brand practice is customer experience optimization #cxo #brandchat

bcadloni A1: More social integration #brandchat

LisaRaymondAZ @ @CareerBuilder A1. I agree, companies finding out how important relational engagement is becoming. #brandchat

johncloonan A1: Social media has forced companies to look at true cross-channel marketing, creating a lot more customer value. #brandchat

lediamedia A1 I also liked the migration of bigger brands to Twitter, FB ... seems they are finally going where their customers are #BrandChat

thereallhayes Q1 creating interactive campaigns, follow up CTAs via social and consumer recognition for participation #brandchat

LisaRaymondAZ @ @TheAngus A1. Hiring the right people makes a strong positive impact for the brand. #brandchat

CareerBuilder A1 Companies also understanding how each marketing channel reaches diff audience, therefore needs diff style/messaging/tone. #brandchat

mr_mcfly Q1: What I hope people remember is marketing itself is an umbrella of numerous mktg services. Mktg IS an integrated service #brandchat

jgombita @ A1. @Cactus_Mike @DavidALee I'm going to be devil's advocate: still mainly see customers as "consumers" of #SM from brands. #brandchat

johncloonan A1: The humanization of many big brands has been good, too, benefiting both the brands & personalities behind them #brandchat

csinkus A1 Breaking down the SoME silos and taking a holistic approach to to include SoMe #brandchat

SmartWoman Q1 SoMe also driving direct action campaigns (which are SO much easier to metric/track) - beyond "awareness" to ROI #brandchat

LisaRaymondAZ A1. Integrating campaigns for increased visibility. I.E.: Twitter notice to follow #FB, leave comment on blog, for contest. #brandchat

ElinSilveous A1: #OWS taking it from tweets to streets, as @NateOsit put it yesterday #BrandChat

DavidALee @ @eamcc It refers to focusing marketing on ppl who use brand rather than buy brand. Longer term strategy. #BrandChat

LoisMarketing High-end retailers: impeccable service one-to-one, above the fray. You don't go to social/mass media to get their attention #brandchat A1

SmartWoman Q1 Best brand practice (taking liberties) - use of SoMe by grassroots groups (self-forming brands) to bust down societal barriers #brandchat

LoisMarketing Companies gaining realistic view of role of social media #brandchat A1

dgcattaneo A1: also love how @Xboxsupport has set up their twitter presence - great experience for the channel #BRANDCHAT

bikespoke @ @johncloonan Mass-Production took away from the emotional connection to your local business partner. Now it is returning. #brandchat

Cactus_Mike @ @thereallhayes I am not sure the NHL has yet fully recovered from their strike year. Sad to see the NBA go that way. #brandchat

ElinSilveous Q1. I can confidently say the best brand practice was not the #Buckeyes this past year, sadly #BrandChat

jgombita @ A1. ..the average customer is NOT using #SM to "create" content for brand. Simply consuming. @johncloonan @Cactus_Mike @DavidALee #brandchat

CareerBuilder A1 - Just overall, more brands are getting more humanized and joining convos in progress rather than talking AT customers. #brandchat

ElanSherbill Q1: cf. netflix in latter half of 2011. Not recognizing customers as users and creating confusion w/ email marketing #brandchat

lediamedia A1 I also like that businesses went to social media to address issues/spread the word quickly/efficiently. #brandchat

LisaRaymondAZ @ @SmartWoman A1. I agree, some of those grassroots groups have gone really viral - it's amazing! #brandchat

bcadloni A1: agree abt businesses having "a-ha" moment with #socialmedia. Also agree w/ integration creating big-brand humanization. #brandchat

LisaRaymondAZ A1. Companies also realizing there must be a budget to include SoMe interactions to develop relational message. #brandchat

mkosmicki The rise of the Content Manager for integrated social media/web channels. Easier to integrate with broadcast, print, etc. #brandchat

Cactus_Mike A1 -big fan of brands bridging gap from social to real world- like this example from @FourSeasons http://bit.ly/sTQH6w #brandchat

johncloonan @ @LoisMarketing They're coming around, but there's a long way to go. Then again I find so few cos understand marketing well at all #brandchat

thereallhayes @Cactus_Mike I think you have a great point. It's like you rarely see NHL games on national tv anymore. must b no demand... #brandchat

SmartWoman Q1 Best 2011 Brand practice? Video. Compatible w/mobile, fun, story rich, & Youtube surpassed Google in search. FTW #brandchat

eamcc A1 Best practice - Light bulb! Brands realize they don't own the brand so much as shepherd. #brandchat

Cactus_Mike A1- While not a brand, per-se, what about the Arab Spring and the power of SoMe? #brandchat

Q2: What's the best brand practice that YOU implemented in 2011? #brandchat

mr_mcfly Q2: Being a part of #brandchat every week. #browniepointstweet #brandchat

johncloonan A2: Brand roadmap review and distribution. Got the whole huge company on the same page. #brandchat

nikkirogan @ @brandchat A2- asking consumers what they wanted to hear from us. not just pushing own agenda on a daily basis. #brandchat

mkosmicki A2: better analytics, better monitoring, and playing with SM data. #brandchat

sethgray #brandchat A2 empathy.

DavidALee A2: Best practice...development of my personal brand. #BrandChat

Cactus_Mike A1- While not a brand, per-se, what about the Arab Spring and the power of SoMe? #brandchat

BDIonline A2 @BDIonline hired a Social Media Coordinator - me -to expand our online presence and continually engage #bdi1 attendees! #brandchat

threeThou @ @brandchat A2 Engage engage engage. #brandchat

BoomerangHotels A2: Best brand practice was utilizing social media more efficiently and being more engaging and personal with consumers. #brandchat

britmorse A2 Getting more involved in the community and trying to engage on a more personal level. #brandchat

mr_mcfly Q2: calling out Klout. #imnotbitterthoughtweet #brandchat

SmartWoman Q2 Best brand practice I did 2011? Strategic partnerships + integrating offline w/online. Extended brand w/speaking, book, etc. #brandchat

johncloonan @ @roadmapwarrior No, actually, it's not. Product roadmap is different. Brand roadmap is internal doc with external consequences #brandchat

CoburnsExclusiv A2: Grassroots has been great brand practice for me. Going to festivals and local activities and talking to local animal lovers. #brandchat

porcarodes A2: Best brand practice was increased metrics and engagement. #brandchat

teewhyare A2: for clients - humanizing the brand, engaging/interacting w/ customers. Saying thank you goes such a long way in cust loyalty. #brandchat

TheAngus Q2 I engaged like hell, organized everything for massive effectiveness, and stayed connected 18/7. (I gotta sleep a bit, ya know) #brandchat

thereallhayes Q2 implementing a SoMe strategy utilizing best practices & simultaneously generating over 1M in revenue in direct ROI #brandchat

GeraldMoczynski A2. Diving in and sticking with Twitter until I figured how the Twitterverse was ordered. Found some great "communities." #brandchat

Cactus_Mike Q2- Taking risks. Light many fires. Embrace change and learn. Let your brand breath, and brand lovers lead. #brandchat

CareerBuilder A2: Changed our focus in social media to harness the power of engagement/sentiment vs growth numbers. #brandchat

jgombita A2. Introduced pragmatic filter (whilst still enthusiastic, overall) into all discussion relating to social media. #brandchat

mr_mcfly Q2: on the personal side, letting my personality be a part of my brand. #realdealtweet #brandchat

susanborst A2 - Finding tools to identify key influencers and ways to better engage with these "brandvocates." #brandchat

lediamedia A2 realizing that #SM isn't always about reaching new customers -- it's about taking care of your current ones, too #brandchat

eamcc A2 Content marketing 2.0 #brandchat

nuprinz A2 Showing and Sharing Gratitude. Being thankful for compliments and constructive feedback. #brandchat

LoisMarketing #brandchat A2 Working hands-on in my client companies, getting to know and engaging more of their staff and customers. Learned MUCH.

dgcattaneo A2 - for a client, statistical correlation between #Sm activity and conversion data #brandchat

johncloonan A2: In relation to @Cactus_Mike's tweet, spending more time planning than putting out fires. #brandchat

DavidALee @ @jgombita It's a mentality behind product development and marketing. Think apps...the money is not in the purchase but the use. #BrandChat

CareerBuilder A2 - Creating more rich media content based on audience needs and understanding how different audiences consume content uniquely #brandchat

threeThou @ @brandchat A2 And measurement. Lots of social listening. Very powerful to see everything people are saying about our brand online #brandchat

nikkirogan A2 discovering brand champions and utilizing them in SoMe strategy. #brandchat

LisaRaymondAZ A2. Creating more purposeful and engaging relationships, taking time to really know folks, applying to visibility. #brandchat

dgcattaneo @jgombita: A2. Introduced pragmatic filter into all discussion relating to #SM #brandchat - you spiked the Kool-Aid LOL

CareerBuilder A2: Also acknowledging the advocates and openly thanking them via our blog and reposting their comments/successes. #brandchat

johncloonan A2: Letting @mr_mcfly's personality become part of my brand. #brandchat

sethgray #brandchat A2 testing & analytics. then, use that data along with empathy & intuition to adjust campaigns as needed.

CoburnsExclusiv A2: My passion for my brand has also been a huge tool in starting my company! #brandchat

teewhyare @ @mr_mcfly authenticity and being myself is the name of the game in 2012. I can't be anyone else's best. #brandchat

nikkirogan A2 another comment about brand champions- people love to share what they think. if they are good to you, be good back to them. #brandchat

johncloonan A2: Realizing that the 10-second refresh speed on Tweetchat is fast enough for #brandchat

ElinSilveous A2: Using Twitter to hook up w/ fellow Tweeter @lisagualtieri IRL at #mhs11 mobile health summit. #BrandChat

LoisMarketing #brandchat A2 Meeting @mr_mcfly. @johncloonan

mr_mcfly Q2: #brandarchy #brandchat

amydostafford A2 Leveraged offline marketing efforts by integrating SoMe. #brandchat

stippleit A2 Incorporating cross channel influences into strategy. #brandchat

ozskier @ @brandchat Q2: Social monitoring, not only for our brand, but for our competitors. Find out what people are saying about THEM! #BRANDCHAT

lediamedia @ @amydostafford I noticed that 'old school' marketing tactics translate (pretty) well to social media. How about you? #brandchat A2

SmartWoman Q2 I also implemented a Life is Now policy. Do it or forget it. Either you have the passion or you don't. Quit f'ing around... #brandchat

mkosmicki Teaching others that Social Monitoring & competitive intelligence go together nicely. #brandchat

jgombita A2. Devil's advocate, again: If you monitor competitors too much, you may end up a pale imitation; keep your own brand innovative #brandchat

dgcattaneo A2 also, on a personal basis, attending #brandchat (and many other chats)

susanborst A2 - Being a broken record that social media does not live in a vacuum...must be integral/compliment to other mktg efforts. #brandchat

dgcattaneo @jgombita: A2. monitoring competitors doesn't necessarily mean copying them #brandchat

lediamedia A2 it's important to know what your competition is doing ... and then do it better. #brandchat

CareerBuilder A2: Analyzing the life of content versus the metric results. Learning how to change the formula in order to change the results. #brandchat

Q3: What's the best brand resources/tools you discovered or started using in 2011? #brandchat

ElinSilveous Q3: Other people. #BrandChat

BoomerangHotels A3: Social media has been a great branding tool in 2011. It is more personal then focusing on SEO. #brandchat

GeraldMoczynski A3. Realized SoMe is a business tool, not celebrity news medium. Tied FB and Twitter into website to force myself to stay on it #brandchat

SmartWoman Q3 best tools/resources? one = the off switch to all my digital devices. Planned time away has skyrocketed my creativity. #brandchat

thereallhayes Q3 analytics (x3)! Have a goal with your initiatives. Develop measurable methodologies and constantly test! Determine ROIs #brandchat

mkosmicki BrandChat of course! And our local SM club. #brandchat

TheAngus Q3 I may be biased, but it was my adoption of @SproutSocial. First time I demoed it a ginormous lightbulb went off. #brandchat

stippleit A3: Quora, Google+, not to mention Stipple #selfpromotion. #brandchat

teewhyare Q3: Not that I discovered it this year but using the twitter search function more to target local tweeps. #brandchat

LoisMarketing Back to basics. Guidng clients to see SM are only one part of effective marketing. Engaging businesses and their customers. #brandchat A3

mr_mcfly Q3: Not myspace. #brandchat

itscaitlin0111 @TheAngus Q3: @SproutSocial is defiantly top of my list! #brandchat

amydostafford @ @smartwoman A3 The off switch = a powerful tool I need to utilize more often. Multi-tasking has become counterproductive. #brandchat

eamcc Q3 - Discovered Crimson Hexagon; started Google+ ; incorporately kred.ly #brandchat

mr_mcfly Q3: Google+, Quora, Chime.In, @CrowdBooster #brandchat

CareerBuilder A3: Video, simplifying processes, @Radian6 @Crowdbooster, focus groups #brandchat

LoisMarketing #brandchat A3 Guiding clients to a realistic view of the true value and opportunity of social media. No metrics, just practicality

lediamedia A3 Am I the ONLY one who was underwhelmed by Google+? The initial hype was great then it leveled off IMO #brandchat

CoburnsExclusiv A3: Analytics. Easier to see niches to target by who is flowing to my site. #brandchat

SmartWoman Q3 best tools/resources? I have completely fallen in love with my Kindle. I read a LOT- Major convenience. #brandchat

LisaRaymondAZ A3. #brandchat for one! Understanding strength of each SoMe from chats, and engaging where I can help others.

Jkruml @ @nuprinz @britmorse @CareerBuilder , True but SM is becoming an acceptable way 2 create personal connection not saying its better #brandchat

amydostafford A3 Google Analytics. #brandchat

mkosmicki Social Mention, WhatTheTrend, and Tweetdoc #brandchat

CareerBuilder A3: Gathering people from across the company to create more insightful programs/products for all customers #brandchat

ElinSilveous A3: Recalling & embracing the late PR Professor Walt Seiffert's lesson "circulate to percolate" (on & offline) #BrandChat

LoisMarketing Analytics good but limiting. Need to see beyond current base to 'who are we missing?' #brandchat A3

mr_mcfly Q3: Google Analytics, the importance of #soMe to SEO &, of course, #brandarchy #brandchat

SmartWoman Q3 best tools/resources? Alltop - my love affair continues to deepen. Great source of niche specific content links for blurbs #brandchat

CoburnsExclusiv @ @LoisMarketing I think a mixture of analytics, social media, and grassroots you get a good picture of who your brand is reaching! #brandchat

LisaRaymondAZ A3. Best investment yet: my smart phone. Helps me see how my designs affect my clients' brands, much better now! #brandchat

bikespoke @ @Ken_Rosen @lediamedia A3 Harvard study on influencers of Facebook not so GR8 #brandchat

johncloonan A3 I went SocialOomph pro this year, has helped greatly in cross-platform stuff. Worth the $ #brandchat

LoisMarketing @ @CoburnsExclusiv Yes you see who you are reaching -- but the question remains: Who are you missing? #brandchat

jgombita A3. It was @tacanderson who pointed out participating in Google+ & Facebook discussions actually drove more traffic to his blog. #brandchat

amydostafford @ @lediamedia: A3 You're not alone. The initial hype fizzled fast. #brandchat

BoomerangHotels A3: One of the BEST resources has been the #brandchat #nuts and #TTOT communities! Wonderful advice, guests, and people!

criticalmention A3: Started using http://48hourprint.com & http://aceexhibits.com in 2011. Both excellent vendors. #brandchat

Q4: Who would you vote for as the BEST BRAND of 2011? And why? #brandchat

mkosmicki Q4 a tough one! #brandchat

mr_mcfly Q4: Do you really have to ask? #BlueHeaven cc: @kanonvodka #brandchat

DavidALee A4: Best brand...Santa! Known worldwide with no marketing spend! #BrandChat

susanborst Q4 - Many good choices, but Apple tops my list. #brandchat

mkosmicki I'm leaning toward Kia: Soul. Even my kids look for giant gerbils driving them. #brandchat

TheAngus Q4 Cliché, but Apple. Overcoming death of Steve & iPhone 4s controversy w/ biggest year ever proved they're the king of the hill. #brandchat

eamcc A4 - Can I say L.L. Bean - they do what they do and do it well - best brand #brandchat

BoomerangHotels A4: I think Statefarm has done a great job with their branding (not the least expensive but dependable) #brandchat

threeThou @brandchat A4 Besides @Target, also love @macys they are doing a lot of fun social campaigns #brandchat

mkosmicki A4: Aflac, the duck is everywhere. #brandchat

britmorse A4 I've really liked @KateSpadeNY 's branding and social strategy this year. Great at keeping their target market engaged. #brandchat

jgombita Maybe for Q4 could indicate what constitutes a "best brand?" Or have sub-categories. e.g., Apple doesn't really engage with peeps #brandchat

CoburnsExclusiv A4: Pinterest has been one of the fastest growing brands! They exploded! #brandchat

criticalmention A4: Best new brand, though super provocative, is Occupy Wall Street. Came out of nowhere. Who's the CMO? #brandchat

reconjones A4: What about The North Face? Niche brand is mainstream now. #brandchat

mariaduron @LisaRaymondAZ A4: Target has been doing well - how about socially - do we see them in the SoMe? #brandchat

LisaRaymondAZ A4. One of the best - #Mayhem from @Allstate! #brandchat

ThatManMax @ @jgombita From how much they spend on advertising, to how they ignore customers, they set unusual precedents and still succeed. #brandchat

amydostafford @eamcc @threeThou @brandchat A4 Yes! @Macys always comes to mind during the holidays - fun & engaging. #brandchat

susanborst @ @ElinSilveous Oregon Ducks is a great example for awareness success. Has team's success has influenced admissions, acedemics? #brandchat

bradleycee @ @brandchat Q4: @instagram is completely user-generated & managed to go from zero to #App of the Year in 2011. #brandchat