#BrandChat

Thanks for an AWESOME chat BRANDidos!

Q1: Your first marketing contract - what did you learn? #brandchat

The Gary J. Nix® ‏ A1: Leave nothing up in the air: DOCUMENT EVERYTHING#brandchat

Michael Maine ‏ I learned that unless you have a clear understanding of who U R, U can't communicate anything effectively. #brandchat #brandchat

michael weiss ‏ a1: that everything i knew about marketing was nowhere near what i really needed to know! #brandchat

Steve Cassady ‏ A1) Better definition of scope of project. What is in it and what is not in it. #brandchat

The Gary J. Nix® ‏A1: Leave nothing up in the air -- DOCUMENT EVERYTHING (the yelling was only for emphasis) #brandchat

Mike Handy ‏ @brandchat Dont guess on time, do cost analysis, carefully define scope... what didn't I learn #brandchat

csinkus ‏ A1 Make sure to box in parameters to ensure that it is profitable and worth your time, set the right expectations #brandchat

Jonathan McGrew ‏ Q1: The first mktg contract I had was doing glossies & website for a real estate firm in High School--Can you say learning curve#brandchat

Noni Cavaliere ‏ Q1) to be very very pinpointed on deliverables and what I do offer and don't. Also to have clauses blunt abt payment/refunds etc.#Brandchat

Matt LaCasse ‏ A1 That you can't take a laissez faire attitude and expect to be a vital part of what's happening. #brandchat

Michael Maine ‏ I also learned that a brand is the collective sentiment of people who are aware of you or your organization. #brandchat #brandchat

The Gary J. Nix® ‏ A1: write it down twice if necessary (as I did with my tweet, lol)#brandchat

Brandie McCallum ‏A1: Then when getting paid, the contract doesn't mean much if the client doesn't want to pay you!! Also, get it signed b4 u start#brandchat

Lance Hayes ‏ q1 test everything and don't apply YOUR situation to every1 elses. ppl r interested in things u can't imagine #brandchat

Jonathan McGrew ‏ Q1: The first contract teaches a lot: Time Management, Bidding, Documentation, Expectation Setting #brandchat

Jonathan Barrick ‏ A1 - That 'proven theories' and 'rules of thumb' taught in school are wrong far more often than we'd care to admit. #brandchat

Matt LaCasse ‏ A1 I was what "green" folks would call a "rookie" when i took my first PR/Marketing gig. Had ZERO clue what I was doing. #brandchat

Click2Rank ‏ A1 That nothing means anything unless it's done by an experienced attorney! Dont cut corners when it comes to protecting yourself#brandchat

Lance Hayes ‏ @SteveCassady true that! Learn how to quantify and measure your marketing strategies quick! good call! #brandchat

Rachelle H. Simard ‏ A1) Post-mortems are much more important that they seem, no matter the success or outcome of your campaign. #brandchat

Lois Martin Be precise and descriptive of all deliverables - with clear cause about how addl services will be quoted/billed. #brandchat A1

Mike Handy ‏ @j_barrick beyond a frame work business classes that aren't focused on actual cases are relatively useless #brandchat

Lois Martin ‏ Clear cLause that is! Man I can't type today! #brandchat A1

Elizabeth McCaffrey A1 To be a thinker, doer, and hand-holder all in one. Aka #threeleggedstool #brandchat

Matt LaCasse ‏ @rachellehoude A1 Absolutely the post-project debrief is absolutely vital to success of the next project. #brandchat

Ariel Rainey ‏ Q1 My first marketing contract taught me to make sure the brand is market to its audience effectively to its target market #brandchat

michael weiss ‏ communication and management of expectations is the key#brandchat

Michael Maine ‏ A1 - There's no investment as valuable as a large laminated wall calendar and dry erase board. #brandchat

John R. Bell ‏ If you were lucky, your 1st marketing job exposed you to those you aspire to be. The P&G learning is a brandmark. #brandchat

Noni Cavaliere ‏ Q1) also learned to make sure client REALLY understand, I'm not a sales or booking person #Brandchat

csinkus ‏ A1 Out of scope is a powerful tool to use through the discover process and beyond #Brandchat

Click2Rank ‏ A1 Be careful who you contractually attach yourself with, your clients are a representation of your own character! #brandchat

Sarah Allen ‏ @brandchat A1: I learned you can't communicate too much. Follow ups, status reports and scope checks #brandchat

Lois Martin ‏I usually work under a flat-fee/managed services model. Learned how to contract thru working with IT firm. #brandchat A1

Mike Handy @MissVersatile Scope is a hard one when you feel like the success or failure of everything hinges on the first client #brandchat

Philip M. Anderson ‏ A1 One thing I learned is that I had to educate the client on the importance of building their brand. #brandchat

Ariel Rainey ‏ Q1 Also, you MUST know the band's direction and purpose! You cannot do a great job without identifying w/ brand's audience#brandchat

Elizabeth McCaffrey A1 Taught me to be tech-savvy all around (discovered the value of free-trials!) #brandchat

Maria Duron ‏ A1: I learned about the evils of SCOPE CREEP & the value in payment up front #brandchat

Click2Rank ‏ A1 It's important to make sure you understand the job before you bid it. Know your strengths dont calculate guess work! #brandchat

Mike Geraci ‏ A1: Clearly define and agree to deliverables so there isn't mission creep that you aren't compensated for #brandchat

Harvey Briggs ‏ Valuable. Always write what's not included in a contract. RT@mariaduron: A1: I learned about the evils of SCOPE CREEP#brandchat

Lois Martin ‏ Clearly ID and connect w your client's current vendors -- web designers, etc. Evaluate continuing/establishing relationships#brandchat A1

Rachelle H. Simard ‏ A1) Look at who your audience is and what has gotten their attention in the past before quoting/conceptualizing anything. #brandchat

Mike Handy ‏ @MattLaCasse Communication about contracts are much different then communication about product #justsayin #brandchat

Michael Maine ‏ A1—True branding affects every decision u make from who u hire, to#sustainability and how u answer the phone. #brandchat #brandchat

Mike Handy ‏ @rachellehoude Debrief is really important and understressed#brandchat

Michael Maine ‏ A1—Most organizations don't realize that branding is more than visual representation. It's not a logo or font. #brandchat

Maria Duron ‏ A1: learned that often MARKETING is seen as the deliverer of the silver bullet. And, a discussion of expectations is mandatory#brandchat

Lois Martin @thereallhayes Hi! Yes and be a team player in evaluating the relationships and managing them. So important. Good to see you!#brandchat A1

csinkus ‏ A1 Make sure the metrics are well defined and reasonable, Especially if there is potential for more projects #Brandchat

jenmitch ‏ Q1: Don't start the work until the contract is signed. #brandchat Ok, that's not a marketing tactic, but still.

Mike Handy ‏ @JEMcgrew Logo simply imputes the brand #brandchat

Elizabeth McCaffrey ‏ A1 Freelance Union members free contract generatorhttp://vsb.li/RtPv8P #brandchat

Craig Kilgore ‏ A1: use spell check #brandchat

Aida of Nubia ‏ @mr_mcfly "A1: Leave nothing up in the air: DOCUMENT EVERYTHING" -- I couldn't agree more. Two words: Scope creep!#brandchat

The Gary J. Nix® ‏A1: Re-read. Have someone outside re-read. Then re-read again#brandchat

Michael Maine ‏ A1—Clarity, Consistency, Constancy. Fundamentals win the game.#brandchat #brandchat

Mike Lee ‏ A1: Clients always have opinions, but they are paying you for yours, not to just agree with their opinion. #brandchat

Aida of Nubia ‏ @brandchat A1: Keep the concept simple. #brandchat

Q2: First venture into the social networks - how did you choose the network and why? #brandchat

Sarah Allen ‏ @brandchat A2: MySpace. Remember that thing? I hope Tom is ok.....#brandchat

Rachelle H. Simard ‏Personally interested in reading the answers to Q2, due to the nature of my job, I'll let others answer. #brandchat

michael weiss ‏ A2: @LinkedIn - it allowed me to build a professional network and get rid of my resume! #brandchat

The Gary J. Nix® ‏ A2: from a personal standpoint, my intro into what would become#soMe is #ICQ #idatedmyselfthereforreal #brandchat

Click2Rank ‏ @brandchat A2 Chose Facebook. Basic, easy to run, and it's the biggest! #brandchat

Noni Cavaliere ‏ Q2) mine was MySpace for work because I worked in music industry & it was designed for artists originally #Brandchat

Gerald Moczynski ‏ A2. Was on LinkedIn long before FB or Twitter. Was more interested in the "seven degrees of Kevin Bacon" than in the #social.#brandchat

Jonathan McGrew ‏ Q2: Don't laugh, my first venture was AOL--I consider that a social network circa early '90s #brandchat

Matt LaCasse A2 My first venture into social media was MySpace. Chose it because it's where all the cool kids were hanging out. #brandchat

Jonathan Barrick ‏ A2 - Personally & professionally - Facebook. Simply because it's the biggest & most populated. #brandchat

Raechel ‏ A2: Started with the obvious, #Facebook, it's where most of the customers were/are... before that was #MySpace #BrandChat

Jonathan McGrew ‏ Q2: Back then AOL and the chat rooms were some of the only ways to talk online other than ICQ #brandchat

Craig Kilgore A2: Personally, Facebook. For business, I'm all about Twitter, both for myself and clients #brandchat

The Gary J. Nix® ‏ A2: From ICQ I went to dial-up AOL. There wasn't much happening back then, lol #brandchat

Jillian Beard ‏ A2: Go where your customers are. Facebook and twitter for interaction. Blog and YouTube for sharing information. #BrandChat

Brandie McCallum ‏ A2: For client, I search the usual FB, Twitter, Li, Instagram & find if they are being talked, then decide where their cust. are #brandchat

Gerald Moczynski ‏ @JEMcgrew A2. Oh, I forgot about AOL. I wasn't counting that. Good point. #brandchat

Lois Martin ‏ Facebook since many friends encouraged me. Then LinkedIn for business, followed by Twitter. #brandchat A2

Jonathan McGrew ‏ Q2: Second venture was GEOCITIES Chat! Then Myspace where I met my partner of over 5 yrs now.  #brandchat

Noni Cavaliere ‏ Q2) I actually started in aol chat rooms, yahoo groups and geocity pages... #Brandchat

Steve Cassady ‏ A2) Linkedin was my First. I was in early and found it by invitation. Hmmm, I don't remember who though. #brandchat

Raechel ‏ .@MissVersatile I remember those days! I found MySpace by being big into local music scene, a couple months after it launched.#BrandChat

Patty Swisher ‏ A2. Another staffer set up firm Facebook page. As Marcomms had to jump in to administer. #brandchat

Lois Martin ‏ Going all the way back -- AOL! The early days! #brandchat A2

Matt LaCasse ‏ A2 I actually hated Facebook and thought MySpace was superior for a time. Then News Corp took over and Zuck got serious. #brandchat

Maria Duron ‏ Ha! Awesome!! A fellow ICQ'r #brandchat Q2 @mr_mcfly

Brandie McCallum ‏ A2: My very first venture personally, Excite we had internal chats & external boards!! #TechBaby #brandchat

Leyda Hernandez ‏ A2 Myspace, definitely. Everyone was on it then! #brandchat

Mike Handy ‏@JEMcgrew I actually did the bulletin board system in 1993... that was the first way to talk online #brandchat

Craig Kilgore ‏ A2: On a side note, for business, Facebook's paid advertising is an extremely powerful branding tool IMO #brandchat

Matt LaCasse ‏ @brandchat @mr_mcfly Oh God. I'd forgotten about ICQ. MSN Messenger and AOL Chat were MONSTER when i was in college.#brandchat

The Gary J. Nix® ‏ A3: I'll skip a couple of steps -- then went over to MySpace. Engaged their quite a bit. Even designed emails to match #brandchat

Mike Lee ‏ A2- I believe that @LinkedIn is the Gateway drug of social media, at least for grown ups. #brandchat

csinkus ‏ A2 First was email, low hanging fruit w/ lots of opportunity to convert. Go where the graph is exponentially increasing #brandchat

Michael Maine ‏ A2—AIM, it's the only thing I new about at the time. But I also remember Myspace and when Facebook was TheFacebook.#brandchat

Noni Cavaliere ‏ Q2) I used icq in HS to connect with teachers and students...#Brandchat

Carlo Ritschl ‏ A2: AOL chat rooms to do homework as a 4th grader #youvegotmail#brandchat

Ariel Rainey ‏ Q2 My first social network was a site called BlackPlanet & it was a site where I first got the to interact w/ music artists #brandchat

Matt LaCasse ‏ A2 If you want to go REALLY old school, my first social network was my group of friends I grew up with. #brandchat

Kaitlyn Pierce ‏ A2 My first experience with social networking was Myspace & even before that was comments & "wall" widgets for my blog #brandchat

Ariel Rainey ‏ Q2 I think you should pick social media sites based on how you want to build your brand influence & know how to utilize the site#brandchat

Emily Cooper ‏ A2 AOL chat & Myspace. Was always a little creeped out, but I stayed there until FB came around. #brandchat

Noni Cavaliere ‏ Q2) anyone remember Blackplanet? Yeah I was on there too...#Brandchat

Leyda Hernandez ‏ A2 I was on Facebook when it was still by .edu email only. but I started college early so to me it was like Google + (ghost town)#brandchat

Lois Martin ‏ Receiving an AOL instant message from an old boyfriend remains a 'classic moment' for me  #brandchat A2

Gerald Moczynski ‏ A2. There was a competitor to AOL called...I can't quite recall the name...CompuChat? #brandchat

Kaitlyn Pierce ‏ A2 I chose those things because they were new and useful, there wasn't an overload of social tools to choose from like today#brandchat

Mike Handy ‏@brandchat I think we need a Q2.2 when did you make the jump to branded feeds on social (I did it in 2004) #brandchat

Sarah Allen ‏ @brandchat A2 Was marketing dir at ski resort at the time. Started MySpace page, remember how huge it was for guest relationships#brandchat

Click2Rank ‏ A2 I remember having about 5 different aim accounts! #brandchat

Mike Handy ‏ @GeraldMoczynski ahhh CompuChat... I think AOL actually bought it#brandchat

Ariel Rainey Q2 I personally think every social media site isn't designed for every brand so you must choose wisely #brandchat

Jonathan McGrew ‏ Q2: I was also on Facebook when you still had to be a University student with a university email to sign up #brandchat

Matt LaCasse ‏ A2 Anyone remember a game that gave you an acronym, best answer won? Great chats on that site. Played when I was in college...#brandchat

The Gary J. Nix® ‏ A2: Nowadays, I use Facebook, Twitter, LinkedIn, Pinterest, Instagram, Flickr, Fancy -- I need to learn about all #brandchat

jenmitch ‏ Q2 - In PR-started on Twitter when it was new. @dooce blogged about it after SXSW and seemed fun. Passion fueled my biz direction#brandchat

Lois Martin ‏ @PHILIPmANDERSON He had no idea it was me. I think my username was "Brown Eyes 1" or something like that! Too funny. #brandchat A2

Jonathan McGrew ‏ @click2rank I think AOL was the beginning. They used to have a whole network of content that was actually very useful. #brandchat

The Gary J. Nix® ‏ A2: Choosing wisely is important but in my work I need to know as much as possible to consult correctly #brandchat

Jonathan McGrew ‏Q2: I remember when I signed on to Twitter, this chat was one of the first things I engaged in. More than 4 yrs ago! #brandchat

Mike Handy The most intresting insight from Q2... most of us in this industry are early adopters/ digital natives #brandchat

csinkus ‏ A2 Today I hit the mainstream social platforms, Focus on content to create brand connections, layered w/ ad support #Brandchat

Aida of Nubia ‏ @brandchat A2: ICQ. I didn't choose it. It chose me! Everyone I knew was on it! Proud to say I've never had a myspace account. #brandchat

Husamettin Erciyes ‏ @sipaonline A2: Question here is, what is automated. Your content should not be automated in reverse #brandchat

Q3: What aspect of brand development do you feel you're an expert at and why? #brandchat

michael weiss ‏ a3: storytelling and presenting - 30 years on stage and 20 years pitching clients - if you cannot engage what's the point? #brandchat

The Gary J. Nix® ‏@Cactus_Mike Google+, Foursquare, Yelp, blogs, Foodspotting, HisSpace, HerSpace, YourSpace, etc. A2 #brandchat

Jonathan Barrick ‏ A3 - This is a tough one, but I'm going to say 'Understanding why your customers should even care your business exists.' #brandchat

Jonathan McGrew ‏ Q3: I have been involved in many rebrand initiatives, which I feel is a particular strong suite for me #brandchat

Craig Kilgore A3: using my brain and also incorporating brand messages in #SEO / digital marketing campaigns #brandchat

Philip M. Anderson ‏ Q3 What a great question. It's got me thinking and now my head hurts! #brandchat

Ariel Rainey Q3 I rock w/ social media branding! The internet makes the world smaller so you must brand yourself according to your brand plan#brandchat

Sarah Allen ‏ @brandchat A3: Expert is a scary word. But I most enjoy discovery process of client's culture, developing into brand guide #brandchat

The Gary J. Nix® ‏ A3: I do my best to keep a client focused on their value prop & make sure they don't stray. #brandchat

Harvey Briggs ‏ A3: I'm best at brand strategy development for communication but love when I get to leverage brand knowledge into innovation.#brandchat

Matt LaCasse A3 community building. I love to engage with fans/clients/customers.#brandchat

Lois Martin Strengthening client comm with customers/prospects through more effective SoMe, blogging, etc. Adding "personal touch" #brandchatA3

Click2Rank ‏ A3 Overseeing and creating content that all follows the bigger purpose of the brand and effectively reaches the demographic#brandchat

csinkus ‏ A3 Identifying value props and weaving the brand story through. Story telling and personal connection #Brandchat

I'm In Stitches, LLC ‏ A3. We try to help our clients achieve visual branding consistency, even when they're not thinking that way. #brandchat

Leyda Hernandez A3 brand identity & brand consistency through various communication channels #brandchat

Ariel Rainey ‏ Q3 For instance you can't be a music brand if you don't discuss music! Social Media activities MUST reflect your brand's purpose#brandchat

The Gary J. Nix® ‏ A3: If a brand is not fully developed, I am usually good in mining a client's thoughts to get everything out in the open. #brandchat

Jillian Beard ‏ A3: Once you think you're an expert, step back and do it all over again with a fresh perspective. #ContinuallyImprove #BrandChat

Harvey Briggs A3: an expert never stops learning #brandchat

Mike Handy ‏ @MattLaCasse I know social data and I will put my stuff heads up and win... but am I an expert?? that is a different question #brandchat

John R. Bell ‏ A3: SocMedia, has shifted attention from the message to the medium. As such, brand positioning isn't getting enough attention. #brandchat

The Gary J. Nix® ‏ A3: Did I mention getting the value prop & brand communications on paper & getting that signed? #brandchat

Click2Rank A3 Thinking your an expert will actually hinder you from being one#brandchat

Lois Martin ‏ "Expert" = "Guru" which equals "Eeew"! At least in my book! #brandchat A3

Thea-Tulloss So True! @JohnRichardBell A3: SM, has shifted attention from message to medium. Brand positioning isn't getting enough attention#brandchat

Aida of Nubia ‏ @brandchat A3: I hesitate on the word expert but most experienced in branding graphics and presentation technologies. #brandchat

Q4: What social platforms do you consider yourself to be really good & helpful at and why? #brandchat

Matt LaCasse ‏ A4 I consider myself a people person. Anything that allows me to speak with people is something I'm pretty good at. #brandchat

Craig Kilgore A4: not gonna lie -- none, but I'm great with most of them #brandchat

Harvey Briggs A4: I'm a content creator. But don't talk to me about data. #brandchat

Philip M. Anderson ‏ A4 Probably FB. I just resonate with that platform more than the others. #brandchat

Mike Handy ‏ @brandchat I think the current layout of twitter allows it to be the most "helpful" network on structure alone #brandchat

Noni Cavaliere ‏ q4) twitter is my strong point, getting better at Facebook. #Brandchat

Jonathan McGrew ‏Q4: I would say Facebook, Twitter and LinkedIn. Those are my three mains. Google+ is still in the evaluation stage for me #brandchat

Raechel ‏ A4: Def facebook & twitter, use them the most and keep up with them best. Getting there with LinkedIn & Flickr #BrandChat

jenmitch ‏ At the end of the day I am a writer. If I can write something (human voice preferred), I'm in a good spot. #brandchat Q4

Terence Coughlin ‏ @brandchat A4) face-to-face and email. The more direct, the better.#brandchat

Heather Cooan ‏ A4: Twitter, FB, LI and I'm getting better with Google+ and Pinterest. This space moves so fast! #brandchat

Mike Lee ‏ Q4- Rather than focusing on a platform, we practice consumer-centric communications planning (platform agnostic) #brandchat

The Gary J. Nix® ‏ A4: I'm better at identifying which platform(s) is(are) good for a client. I'm never satisfied w/ my knowledge base #brandchat

Steve Cassady A4) LinkedIn and Twitter, Getting up to speed with FB. #brandchat

Mike Handy @brandchat @MissVersatile it is probably because Facebook is giving brands more freedom... network change #brandchat

Click2Rank A4 Creating content for sites such as YouTube and Facebook and building #SM through integration of sites #brandchat

Mike Lee ‏ Probably the most experience leveraging #facebook and @linkedin, but rolling out a ton of new @pinterest #brandchat

Gerald Moczynski ‏ A4. Just pleased to have stumbled onto a way to reach thru the Twitter screen. Thx to @MariaDuron for helping make that happen.#brandchat

Ariel Rainey Q4. I am a social media addict LOL! I am a People person naturally so I love engaging with people/brands online. #BrandChat

Carlo Ritschl A4: Twitter... search.twitter is an amazing way to answer people's questions and not push a product, but be a resource for them#brandchat

csinkus ‏ A4 I focus more on strategy & tactics & how to drive towards the desired results understanding stngth & wknss of Fb, Twtr, Lnkdin#brandchat

Lance Hayes ‏ @Cactus_Mike what KPIs and tools are u using to measure success on Pinterest? #brandchat

Lois Martin ‏I've decided that #brandchat is Twitter's best community. I mean that sincerely. Thank you all for what you share each week!

Leyda Hernandez @mikepweiss As a B2C do you see significant value? I see it more as a networking/HR platform #brandchat

Sebastian Hester ‏ A4: FB, Twtr, Tumblr, Flickr, Pinterest, Instagram, YouTube...out of necessity. Lol! #brandchat

Raechel ‏ Would like to get better at Pinterest but changing news about copyright scares me away... Have put time into learning G+ well#BrandChat

Click2Rank ‏ It's good to avenue of SM and how it can help your clients needs. Knowing good and bad about all forms of #SM #brandchat

Click2Rank ‏ @alphamommie how are you liking Google+? #brandchat

FemCity Minneapolis ‏ A4: FB, LinkedIn, Twitter - great content, great discussions, great fan engagement. #brandchat

Thea-Tulloss ‏ A4 FB: Showcase Pinterest: delicious diversion, Twitter: Call-2-Action#brandchat

Raechel .@click2rank It's clean, easy, incorporates best parts of other networks and influences search results - Love it! #BrandChat

Aida of Nubia @brandchat A4: Currently effective on Pinterest. Especially as relates to branding. To a certain degree, Twitter and FB. #brandchat

Mike Lee @thereallhayes traffic from pins. estimated by end of Q2, 40% of ALL social driven sales in US will come from @pinterest #brandchat

Mike Handy @AidaofNubia Figure out why Pintrest is working for you... there is a system underlying it that will bread success else where #brandchat

Keanan Stoner ‏A4. Expert is in the eyes of the beholder. To my parents I'm an expert, by I know I still have so much to learn. #brandchat

Bianca Cadloni ‏ A4. No one can ever be an expert. That's my opinion. The social sphere is always changing. #brandchat

Keanan Stoner ‏ A4. Also could argue that there are no experts yet, #socialmedia is so new that ROI and measurement still need kinks worked out.#brandchat

THEME: MARKETING AND BRANDS

Q1: What are your first steps in developing a marketing campaign for a brand? Give us a 1,2,3. #brandchat

Timm McVaigh ‏ @BrandIdeas First steps 1 Define your audience 2 Define your brands personality 3 Define your brands voice #brandchat

CASUDI ‏ @CASUDI 1. Define WHO is your customer? 2.Find WHERE your customers hangs out (online) 3. Research WHY will they buy from you?#Brandchat

Vicki Flaugher ‏ @SmartWoman A1 - To develop a brand marketing plan #1 - ID your demo #2 - find out where they hang out #3 - Talk to them w/their words #brandchat

Angus ‏ @TheAngus A1 1. How do you envision your brand? 2. What would you like to accomplish? 3. Budget/time constraints? #brandchat

Terence Coughlin ‏ @TCoughlin A1) define budget. define business goals. pray. #brandchat

Social Media Link ‏ @sml360 A1. #1 Research #2 Research #3 More research! #brandchat

Emily Zei ‏ @threeThou @brandchat A1: Marketing plan including SWOT, Target audience analysis, Loads of research #brandchat

Joe Amodio ‏ @Jmodio A1. Does anyone use brand archetypes in their research?#brandchat

Critical Mention ‏ @criticalmention A1: 1. What is the purpose/goal of campaign? 2. Research & Plan 3. Execution & Research #brandchat

Anne Kleinman ‏ @adinfini A1. Define your 4 Ps and then you can get to the fun stuff of how you will communicate and with who #Brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 A good marketing strategy always starts with listening. Next, define brand objectives. Then identify target consumer. #BrandChat

Kevin Kestler ‏ @kkestler Q1: 1. Listen, 2. Research/Measure/Analyze, 3. Join the conversation and interact naturally (i.e., no used car salesman pitches!)#brandchat

Jonathan McGrew ‏ @JEMcgrew A1: I would say define goal, define market and audience (use SWOT!) & define message #brandchat

The Gary J. Nix® ‏ @mr_mcfly A1: Step 1: research 2: identify your target; 3: define goals -- that info defines your MAP: Mktg, Adv., Promo #brandchat

Brandie McCallum ‏ @lttlewys A1: Develop goals. outline need/wants. listen #brandchat

HuebnerPetersen ‏ @HuebnerPetersen A1: Our steps to launching a new marketing campaign for a brand 1) RESEARCH 2) define goals 3) define how to measure success#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 Then you get into more specific strategy: selecting appropriate channels/platforms, building content, measuring and optimizing#BrandChat

Cathy Larkin PR ‏ @CathyWebSavvyPR A1 1) know the brand's audience 2) know the brand's goals 4 campaign 3) know where yr audience "hangs out" 4) connect the dots#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 You can get even more specific with things like partnerships, media distribution, setting benchmark goals, and reporting.#BrandChat

Vicki Flaugher ‏ @SmartWoman A1 - am I the only one who snarkily thought (considering the level of pro talent here) #1=just do it #2=just do it #3-just do it? #brandchat

Joe Amodio ‏ @Jmodio A1. 1. I would define the brand archetype 2. Define the target Consumer 3. Research the history of the brand (If it has one)#brandchat

Lois Martin ‏ @LoisMarketing I always begin with an extended convo with the client -- to learn about their biz and background, goals. I listen. #brandchat A1

Timm McVaigh ‏ @BrandIdeas 1 allow good ideas time 2 become a great idea 2that idea has legs make it work across a range of media 3energize key stakeholders#brandchat

Jonathan McGrew ‏ @JEMcgrew A1: So I gave the textbook answer. For those looking to start, put something on paper. Once down, easier to edit #brandchat

Stephen Abbott ‏ @SJAbbott A1 First step must be to reveal the passion and value offered by leadership. That's at the heart of the brand story. #brandchat

amberarnold ‏ @amberarnold A1: Go back to what you learned in school. 4Ps and SWOT analysis!#brandchat

Timm McVaigh ‏ @BrandIdeas 1 know the essence of the the brand the thing that makes it great#brandchat

Timm McVaigh ‏ @BrandIdeas 2 make your brand connect at primal level with its customers#brandchat

Morgan Barnhart ‏ @MorganBarnhart A1: If I'm going to help any brand, I need to find out what they sell inside and out before determining any marketing route. #brandchat

Lois Martin ‏ @LoisMarketing Rather than asking what budget is, I suggest that we set it together. Neither should be 'boxed in' by a figure. #brandchat A1

Kimberly Reyes ‏ @KimberlyAnneR A1 I see a lot of people mention listening to the client - but what about listening to what others are saying about them? #brandchat

Emily Zei ‏ @threeThou @KimberlyAnneR Agreed. Social listening is super easy, and you can hear a lot. More than you might want. #brandchat

Jonathan McGrew ‏ @JEMcgrew A1: Another important aspect - consistency #brandchat

Craig Kilgore ‏ @ckilgs A1: know the brand, know your goals, know your intended audience (a lot of research basically) #brandchat

Joe Amodio ‏ @Jmodio @KimberlyAnneR A1. Listen first and NEVER STOP listening!#brandchat

Morgan Barnhart ‏ @MorganBarnhart @KimberlyAnneR Listening to what others are saying is the next step after the client. Need to know what I'm dealing with. #brandchat

Vicki Flaugher ‏ @SmartWoman A1 - modified answer in spirit of @SJAbbott - Find the story, tell the story. Great marketing must have heart #brandchat

Craig Kilgore ‏ @ckilgs A1: and have a consistent image/message of course #brandchat

Maria Woike ‏ @mariawoike @brandchat A1: 1. Listen 2. Listen a little more 3. Build identity + campaign experience #brandchat

csinkus ‏ @csinkus A1 1Understand core values of the brand 2 Why do you want to develop the Brand 3 Who r your customers & what do they think of u#brandchat

Stephen Abbott ‏ @SJAbbott A1 Step 2 is to research how audiences need to experience compelling message. Step 3 is design experience & execute consistently. #brandchat

CASUDI ‏ @CASUDI @LoisMarketing working on budgets w client = more realistic, more flex and less shocks ~ always more efficient  #Brandchat

amberarnold ‏ @amberarnold A1: @ckilgs I agree. Research should always be a big part of the beginning stages of a marketing plan. #brandchat

John R. Bell ‏ @JohnRichardBell A1: Anyone tweet about intimate knowledge of the brand's positioning? When the strategy is tight the rest is easy. #brandchat

Terence Coughlin ‏ @TCoughlin A1) also helpful to be brutally honest with yourself as to whether or not what you have is a commodity or differentiated #brandchat

Angus ‏ @TheAngus @CASUDI @LoisMarketing Transparency always helps things for me. Everyone knows what to expect and you can blow minds. #brandchat

Jonathan McGrew ‏ @JEMcgrew A1: If you start with consistent msg, look, execution...all future campaigns will be more cohesive #brandchat

Jane Goldman ‏ @caff @brandchat A1: Research. Research. Research. #brandchat (forgot my # last time)

Corbin Kappler ‏ @CorbinKappler A.1 Determine goals, scope, and budget. #brandchat

Duane Hogg ‏ @iamduanehogg A1. Step 1) Understanding the Brand.. Educate & Engage in the brand #brandchat

Joe Amodio ‏ @Jmodio A1. Knowing the story of the brand never hurts either. #brandchat

Critical Mention ‏ @criticalmention A1: Research is important to know if the marketing campaign you're thinking of is even worth executing #brandchat

Vicki Flaugher ‏ @SmartWoman A1 - expounding "just do it" = companies already have a brand,even when ill-defined. It's our job to amplify/improve it @EroticD1#brandchat

amberarnold ‏ @amberarnold A1: While you consider the brand, always ask yourself how it's going to effect the bottom line. #brandchat

Timm McVaigh ‏ @BrandIdeas Q1 find the smallest detail that speaks the loudest about the brands value proposition - people remember the little things #brandchat

Q2: What value do you see in degrees in marketing and brand management? #brandchat

Angus ‏ @TheAngus A2 It's great to learn the basics & practice that knowledge in a safe/controlled environment. #brandchat

Elin Silveous ‏ @ElinSilveous Q2: A paycheck. RT @mariaduron: Q2: What value do you see in degrees in marketing and brand management? #brandchat

Matt LaCasse ‏ @MattLaCasse A2 A whole lot of holders of said degrees are successful. If they aren't, then not so much. Everything I've learned is on the job#brandchat

Gerald Moczynski ‏ @GeraldMoczynski A2. The value is not in the degree, but in the quality of the knowledge applied. Garbage in...garbage out. #brandchat

Emily Zei ‏ @threeThou @brandchat Huge value. Experience is important, but first comes a solid educational foundation. #brandchat

Critical Mention ‏ @criticalmention A2: Degrees in marketing & brand mgmt are great & can increase anyones "value" but experience is also great to bring to the table#brandchat

Terence Coughlin ‏ @TCoughlin Quick "branding" exercise: next time you're on highway, count vehicles w/ "Our service is our difference" taglines. #brandchat

The Gary J. Nix® ‏ @mr_mcfly A2: I'm not going to say there's no value in a mktg receipt, I mean degree, but the importance in applying knowledge #brandchat

Stephen Abbott ‏ @SJAbbott A1 Research is important, but don't deny an educated/inspired gut instinct to push the boundaries. #brandchat

Andrea Corbo ‏ @AndreaCorbo A2 @brandchat to me, marketing and communication degrees = good writing #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 I'm still on the fence about business degrees vs liberal arts degrees. I've read articles saying MBAs have diminished in worth#BrandChat

Kimberly Reyes ‏ @KimberlyAnneR A2 Obviously recruiters are looking for people w/ very specific skills, but it's a matter of academic vs professional experience. #BrandChat

Jane Goldman ‏ @caff @brandchat A2: Degrees are useful, but experience is the best. You can learn theory in classroom, but nothing's like real clients#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 It depends where you are in your career and what your qualifications look like against requirements for your dream role.#BrandChat

Kimberly Reyes ‏ @KimberlyAnneR A2 Good way to see if it's worth the investment: look at descriptions for your dream job & see if it requires a business degree #BrandChat

Craig Kilgore ‏ @ckilgs Q2: like most education, having a foundation/fundamentals down is key. Education is like branding branding IMO #brandchat

John R. Bell ‏ @JohnRichardBell A2: the right degree from the right school may open the door, but after that, it's all about performance #brandchat

Gerald Moczynski ‏ @GeraldMoczynski A2. My father always said, "The degree gets you the first job. After that, you're on your own." #brandchat

CASUDI ‏ @CASUDI A2 Measurable track record of multiple success more important than degrees. #Brandchat

Angus ‏ @TheAngus Exactly. Mistakes happen. Best education comes from pressure. MT@MattLaCasse: A2 Everything Ive learned is on the job #brandchat

Terence Coughlin ‏ @TCoughlin A2) not much. #brandchat

Vicki Flaugher ‏ @SmartWoman A1 Maybe I'm a rebel, but I rely on my intuition & vision a LOT> Too much status quo research dulls new ideas #brandchat

Morgan Barnhart ‏ @MorganBarnhart A2: the degree can be helpful, but you need to have the hands-on, real world experience and knowledge as well. #brandchat

Jordan Atlas ‏ @JordanAtlas23 “@JohnRichardBell: The better you know your brand/business, the more you use judgement & the less you use marketing research#brandchat #in

The Gary J. Nix® ‏ @mr_mcfly A2: In some cases, a degree is only the magical scroll to get through the gatekeeper to rescue Zelda #brandchat

csinkus ‏ @csinkus A2 Certainly is value in education but Nothing beats experience, this is a fast, evolving landscape and books can be outdated #brandchat

Matt LaCasse ‏ @MattLaCasse A2 Also, if you expect that a degree will open doors for you, I think that's faulty logic. Foot in the door? Maybe. #brandchat

Duane Hogg ‏ @iamduanehogg A2. Good foundation for understanding brand development from the outside.. but experience is Key #brandchat

Joe Amodio ‏ @Jmodio A2. Granted I don't have a marketing degree, I went to art school. Real world experience has been the best experience so far.#brandchat

Emily Zei ‏ @threeThou @GeraldMoczynski Love it. So true. A good degree gets your foot in the door. Experience builds on that. #brandchat

Kate Robins ‏ @KateRobins A2 A lot of really famous brand leaders didn't have degrees. Born that way maybe. #brandchat

Corbin Kappler ‏ @CorbinKappler A2. Evidence of success is most important, scholarly or otherwise.#brandchat

Jonathan McGrew ‏ @JEMcgrew A2: the opportunity to expand knowledge and be recognized socially and prof for your achivements #brandchat

Vicki Flaugher ‏ @SmartWoman A2 - knowing stuff is always good. Conventional school doesn't always give that. Provides some foundation #brandchat

Kate Robins ‏ @KateRobins @EmiiyCooper A2 Performance and attitude. Latter will get you blackballed. #brandchat

amberarnold ‏ @amberarnold A degree won't get you the job, but it shouldn't be underestimated. And not having it might keep you from getting a job. #brandchat

Sharon Mostyn ‏ @sharonmostyn #brandchat A2 I have a MIS (computer geek) degree, but have been marketing 24+ yrs - it's the education and experience that counts!

Emily Zei ‏ @threeThou @brandchat A2 Huge value. Experience is important, but first comes a solid educational foundation. #brandchat

Lois Martin ‏ @LoisMarketing Very lucky to have such great hands-on project experiences and challenging courses toward my advertising/marketing degree#brandchat A2

Matt LaCasse ‏ @MattLaCasse @MktgNerd I agree. I think a degree is important to set the foundation of knowledge, but it's not be all/end all. #brandchat

Craig Kilgore ‏ @ckilgs A2: knowledge is power! Whether it's formal education or on the job training/experience #brandchat

Jane Goldman ‏ @caff @brandchat A2, part 2: Also degrees in business and other things can apply just as well. Relationship management is also key#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 That's what I'm considering. @RutgersBSchool in NJ has@RutgersMiniMBA; I've been intrigued for a while now.@thereallhayes #brandchat

Joe Amodio ‏ @Jmodio A2. ½ college grads don’t go into what they went to school for. It's really about the real world experience. #brandchat

csinkus ‏ @csinkus A2 Professors that are still practicing in the space are invaluable as they bring both the basics and the evolution #brandchat

Stephen Abbott ‏ @SJAbbott A2 Academic training is historical and theoretical. Good foundation, but not a standard of excellence. #brandchat

Maria Duron ‏ @mariaduron Best Supervisor told me: Your degree is documented proof that you can set a goal & attain it. Look at it as that. #brandchat

Duane Hogg ‏ @iamduanehogg A2. There's a difference between reading a great book and writing a great book! #brandchat

HuebnerPetersen ‏ @HuebnerPetersen A2: Experience is as useful as a degree, BUT, it's hard to find someone w/the experience & self-taught learning that = a degree#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 I've personally felt that this is such a crowded space that in order to stand out, you must qualify yourself. #brandchat

Matt LaCasse ‏ @MattLaCasse A2 I swear this is true. Everything I've learned about branding/marketing/PR is from convos on Twitter/blogs. #brandchat

Mila Araujo ‏ @Milaspage People who go into workforce thinking degree is what gives them edge have tough lessons to learn #brandchat > Its what you do with knowledge

Elin Silveous ‏ @ElinSilveous A2: May need the degree to acquire the experience RT @CASUDI: RT @csinkus: A2........but Nothing beats experience.. #Brandchat

Jonathan McGrew ‏ @JEMcgrew A2: in my MS in MkTG now...find the group projects super valuable as most in my program are working professionals #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 Although, many of the people that I admire and my mentors did succeed without the academic focus & through their raw talent#brandchat

Craig Kilgore ‏ @ckilgs A2: I have no formal marketing/brand management education but my education did ultimately open doors #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 The value I see in going to business school is the opportunities through the institution and making good connections #brandchat

Terence Coughlin ‏ @TCoughlin I learned more about marketing and branding as a paperboy than I did in college. Tip #1: dogs are rainmakers. #brandchat

Maria Woike ‏ @mariawoike A2: Value lies in education, no matter where it is received - scholarly or experience. Value grows with passion and performance.#brandchat

Elin Silveous ‏ @ElinSilveous A2: A degree shows you have fortitude & staying power. #BrandChat

John R. Bell ‏ @JohnRichardBell Conventional branding has been about "doing things right" - entrepreneurial approach is "doing right things" #brandchat

Corbin Kappler ‏ @CorbinKappler A2. The degree matters for the first 10 years of your career. You're on your own after that. #brandchat

Vicki Flaugher ‏ @SmartWoman A2 - experience is overrated if you are practicing the wrong things. Doing it more does not equal better #brandchat

The Gary J. Nix® ‏ @mr_mcfly @HuebnerPetersen I'd respectfully disagree b/c applied experience is like what Yoda says Do or Do not, there is no try. A2 #brandchat

Matt LaCasse ‏ @MattLaCasse A2 A degree DOES show you can set a goal and achieve it. Also proves you can set the same goal and achieve as large % of people.#brandchat

Matt LaCasse ‏ @MattLaCasse A2 College is good. But I will always feel that "real world" experience is 10x as valuable as anything in a classroom. #brandchat

Lois Martin ‏ @LoisMarketing A business degree is an amazing achievement. It should never be belittled or dismissed. More to it than just coursework. #brandchat A2

BronaCos ‏ @bronacos A2: Educational qualifications get you in the door; experience & best practices build your career #brandchat

Timm McVaigh ‏ @BrandIdeas One generation decides how the world will look for the next generation till they grow old&fat enough to forget what it was#brandchat

Kate Robins ‏ @KateRobins A2. At >$160k per, start to question the judgment. What went on there for 4 years? A lot of ppl drop their dead weight on orgs.#brandchat

Vicki Flaugher ‏ @SmartWoman A2 - funny how little of this conversation centers around the value of delivering results. #WalkYourWalk #brandchat

Stephen Abbott ‏ @SJAbbott @MktgNerd Your biz degree is valuable. What you do with what you know is more important, though. Don't ever stop learning. #brandchat

Amy Do ‏ @amydostafford @mattlacasse A2 Agree. An education is a great foundation & real world experiences give you the opportunity to grow further.#brandchat

Kate Robins ‏ @KateRobins @ElinSilveous A2. Recommendations come after 1st job. Entitlement doesn't get you the rec. #brandchat

SocialK Comm. ‏ @admom1 A2:Formal education should include internships= real-world exposure, case studies/projects, etc. for more than "book knowledge."#brandchat

ianca Cadloni ‏ @bcadloni A2: the issue I see most among my generation is that they don't want to intern after they graduate. I interned 3 times be4 hire #brandchat

Kate Robins ‏ @KateRobins A2 Rockefeller, Dell, Spielberg, Zuckerberg, Ford, Steve Jobs, Bill Gates...no degrees. Someone's got to change the world. #brandchat

Judy Gombita ‏ @jgombita A2. Like any degree: teaching you how to research, teaching you how to think critically. #brandchat

Q3: What do you think is the "not to miss conference" for brand managers or marketers? #brandchat

Lois Martin ‏ @LoisMarketing What a great question! Look forward to everyone's recommendations#brandchat Q3

The Gary J. Nix® ‏ @mr_mcfly A3: BRANDidoCON Dates to be announced  #jumpingthegun#notjumpingtheshark #thirdpopculturereference #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 Hahahaha this is why I constantly consult the brilliant @LIF - I would NOT want a doctor without a medical degree, nope.#Brandchat

Matt LaCasse ‏ @MattLaCasse A3 I'll have to sit this one out as I've never been to a conf. When I have time, I have no $. When I have $, I have no time. #brandchat

Angus ‏ @TheAngus A3 I'd say it's whichever conference is in the ind you specialize in. Generally though, I'd say SXSW. #brandchat

Corbin Kappler ‏ @CorbinKappler A3. SXSW is numero uno for career development. Unbeatable networking #brandchat

Joe Amodio ‏ @Jmodio A3. I'm the one who put together a list of every conference I could find for 2012 for our marketing team. #brandchat

Jonathan McGrew ‏ @JEMcgrew Q3: SouthbySouthwest might be up there...really want to go son#brandchat

Craig Kilgore ‏ @ckilgs A3: @distilled's #searchlove conference was AWESOME last year.#SESNY was great this year ... #brandchat

My Venture Pad ‏ @myventurepad Education coupled w/ experience is the key. Like when parents tell you how to ride a bike, hard to learn till you get on & go! #brandchat

Joe Amodio ‏ @Jmodio A3. I don't know, SXSW is great for networking, but nothing too exciting came out of it this yr. #brandchat

Vicki Flaugher ‏ @SmartWoman A3 - need this info - will grab all your answers later - must toodle along. Fantastic talking w/you all - thank you for sharing!! #brandchat

BronaCos ‏ @bronacos @threeThou: @EmiiyCooper "Entitlement is a big thing in the younger generation" yes, but not to be dismissed can be powerful!#brandchat

BronaCos ‏ @bronacos @threeThou: @EmiiyCooper "Entitlement is a big thing in the younger generation" yes, but not to be dismissed can be powerful!#brandchat

John R. Bell ‏ @JohnRichardBell I'm out of the conference loop, but I'll say this - brand marketers should attend entrepreneurship & innovation conferences#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A3 So I definitely need to plug my good friends at@SocialMediaWeek @SMWNYC for their groundbreaking approach to conferences. #Brandchat

Ancita Satija ‏ @ancitasatija @amydostafford @mattlacasse Well said! Education cn open avenues for u..but then it's your work that helps u climb up the ladder#brandchat

Kevin Kestler ‏ @kkestler A3: @ExactTarget Connections is always a winner in my experience.#et12 http://pages.exacttarget.com/et12/ #brandchat

Matt LaCasse ‏ @MattLaCasse @ancitasatija @amydostafford I agree. Too much stock is put in a degree being the "end" of an education. Really marks beginning.#brandchat

Jonathan McGrew ‏ @JEMcgrew A3: I also think the Adobe conf ever year is pretty important from a graphics perpsective #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A3 Of course, @InternetWeek is right around the corner, but@Jmodio and I agree the schedule is sub-par this year. #Brandchat

Matt LaCasse ‏ @MattLaCasse A3 I usually see great content generated from @SocialFreshconferences. Really want to attend one soon. #brandchat

csinkus ‏ @csinkus A3 FutureM here in Boston brought a variety of exposure to various aspects and topics from Brands and agencies #brandchat

Stephen Abbott ‏ @SJAbbott A3 @SustainBrands I've heard Sustainable Brands conference is valuable, but haven't had chance to attend. #brandchat

John R. Bell ‏ @JohnRichardBell A3 Consider attending conferences of other industries. These can open a marketer's mind #BrandChat

Bianca Cadloni ‏ @bcadloni A3: I attend #socialmedia meetups around #Denver, but haven't figured out which important networking events / conf to attend.#brandchat

Critical Mention ‏ @criticalmention A3: Is it okay to mention an event we'll be sponsoring? - Taste of Tech Social Media Summit!  #brandchathttp://www.prnewsonline.com/awards/taste_of_tech_digital_pr_sales_page.html

Amy Do ‏ @amydostafford @mattlacasse A3 Attended Social Fresh in Tampa & agree. Excellent opportunity to network, hear case studies & industry trends.#brandchat

Lois Martin ‏ @LoisMarketing I opt for conferences attended by clients and their industries. That's where I learn most! #brandchat A3

Bianca Cadloni ‏ @bcadloni A3: I would love to attend an SM week in NYC or SXSW #brandchat

Jonathan McGrew ‏ @JEMcgrew A3 #BMA National conference in May @BMAcolorado...b2b mktg#brandchat

Amy Do ‏ @amydostafford @brandideas A3 Agree - no wallflowers. Networking is the best part of conferences. #brandchat In reply to Timm McVaigh

Kimberly Reyes ‏ @KimberlyAnneR A3 You've also got @AdvertisingWeek, @CreativeWeek and the Creative UnConference (amazing), the @140conf... #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A3 Obviously I skew a little more social media, since that's what I do  #brandchat

Amy Do ‏ @amydostafford A3 Need to make it a goal to attend #SXSWi! #BRANDido bucket list.#brandchat

The Gary J. Nix® ‏ @mr_mcfly A3: #cmgrUN cc: @lttlewys #brandchat

Maria Woike ‏ @mariawoike A3: The client's office. Going behind-the-scenes of the brand. It's remarkable what this unconventional conference teaches!#brandchat

Q4: The rebranding of Wharton.http://www.businessinsider.com/wharton-is-rebranding-itself-2012-4Let's discuss! #brandchat

Angus ‏ @TheAngus A4 Must we endure more infographics? Blarg. #brandchat

The Gary J. Nix® ‏ @mr_mcfly A4: That is an interesting story, but I have a feeling there's something else behind that rebranding #brandchat

Corbin Kappler ‏ @CorbinKappler A.4 Bold move by Thomas Robertson putting all those eggs in one basket. #brandchat

Brand Chat ‏ @brandchat RT @bcadloni: A4: Reminds me of when my college (@UNCOMedia) rebranded. It falls flat if the students dont resonate. #brandchat

CASUDI ‏ @CASUDI A4 ~ I would like to see a word that illustrates how "knowledge" is used IRL ~ rather than just "knowledge" ~ any ideas? #Brandchat

Jane Goldman ‏ @caff @brandchat A4: That's awful. All universities/colleges are about knowledge. Seems very vanilla and uninteresting. #brandchat

Angus ‏ @TheAngus A4 I can't wait for the headlines when it flops. "WHARTON DROPS KNOWLEDGE" #brandchat

Critical Mention ‏ @criticalmention A4: Always great to acknowledge that you may be part of the herd & try your best to set yourself apart #brandchat

Terence Coughlin ‏ @TCoughlin A4) they should have gone for tagline "Where Future Industry Bubbles are Born" #brandchat

Lois Martin ‏ @LoisMarketing Does absolutely nothing for me. #brandchat A4

Joe Amodio ‏ @Jmodio A4. Wharton actually had a hand the @PostAdvertisingSummit I was at a few weeks back #brandchat

Gerald Moczynski ‏ @GeraldMoczynski @CASUDI A4. Maybe "Knowledge Applied" would be better.#brandchat

csinkus ‏ @csinkus A4 Tough one, show me a school that doesn't make that claim#brandchat

Lois Martin ‏ @LoisMarketing A brand's success is not tied to a clever tagline. It's tied to the finished product. #brandchat A4

SocialK Comm. ‏ @admom1 A4 They thought all school sites looked the same when names were taken off - couldn't all those schools say "Knowledge for...?"#brandchat

Jonathan McGrew ‏ @JEMcgrew A4 I think we have found the limit of the wifi on the pln... no go on loading infographic #brandchat

Timm McVaigh ‏ @BrandIdeas The trouble with branding like that its generic. crest, goudy old style type catch line about tradition with eyes on the future #brandchat

Stephen Abbott ‏ @SJAbbott A4 Higher Educ brands take more than a new slogan to shift perceptions. It takes years of student achievement to shift story.#brandchat

Bianca Cadloni ‏ @bcadloni A4: Reminds me of Colorado Springs brand fail re: http://www.gazette.com/articles/new-128575-springs-live.html#brandchat

John R. Bell ‏ @JohnRichardBell Don't know about Wharton, but some of the worst branders are educational institutions and ad agencies #brandchat

csinkus ‏ @csinkus A4 Not to mention the $$$ that will be required to differentiate. Yikes#brandchat

Rich Sullivan ‏ @richsullivan A brand's success is not tied to a clever tagline. It's tied to the finished product. via @LoisMarketing #brandchat A4

Critical Mention ‏ @criticalmention A4 Whether it fails or succeeds, looks like the put lots of research into this before executing which is always good #brandchat

Timm McVaigh ‏ @BrandIdeas Where is the point of difference? guess that’s why you guys spend so much on foot ball teams in colledgeleast that becomes one#brandchat

Critical Mention ‏ @criticalmention A4 Only time will tell how it resonates w/ its intended audience#brandchat

Andrea Corbo ‏ @AndreaCorbo @bcadloni A4 #brandchat hm interesting article!... 'purple mountains majesty’ @brandchat

Lois Martin ‏ @LoisMarketing I don't see top business schools scurrying around branding themselves. They are focused on education of students. #brandchatA4

The Gary J. Nix® ‏ @mr_mcfly Here's something to keep an eye on for knee jerk reactions:http://adage.com/article/special-report-digital-conference/gap-cmo-explains-digital-dead/234176/?utm_source=cmo_strategy&utm_medium=newsletter&utm_campaign=adage #brandchat #nextweekstopic?

Jonathan McGrew ‏ @JEMcgrew A4 I do appreciate the comment about top 20 schools and taking brand away = all seem same #brandchat

Gerald Moczynski ‏ @GeraldMoczynski @LoisMarketing Good point. I'm going to know of Wharton NOW, but was unaware before? Doesn't their target market already know?#brandchat

Maria Woike ‏ @mariawoike A4: Where's the story? Knowledge is expected... Wharton needs to refocus on how said result is provided differently {or better}.#brandchat

Awesome chat BRANDidos!

Q1: Arby's pulls ads from Rush Limbaugh show - thoughts?http://ow.ly/abiUV #brandchat

Bianca Cadloni ‏ @bcadloni A1: I think about our media team, and we would have never placed a buy that would have ended up making our client uncomfortable.#brandchat

Lois Martin ‏ @LoisMarketing Controversy doesn't just arise w politics. Consider sitcoms, entertainment/sports personalities, etc As advisor can't shy away#brandchat A1

Emily Zei ‏ @threeThou @mariaduron Pulling ads is one thing. Blocking tweeters? Bad social practice #brandchat In reply to Maria Duron

The Gary J. Nix® ‏ @mr_ mcfly A1: I'm not that surprised. Of course, it's because of the public that this happened #brandchat

Lois Martin ‏ @LoisMarketing Is it important to keep our client "protected" or put them in front of the large audience drawn to a controversial program? #brandchat A1

Aaron Thacker ‏ @yourdp @brandchat A1: Limbaugh fires occur once every 6 months. #Sponwill be back because they want the exposure - sick, sad exposure#brandchat

Matt LaCasse ‏ @MattLaCasse A1 I think blocking anyone who isn't spewing blatantly offensive language, or spam, is a TERRIBLE idea. #brandchat

Andrea Corbo ‏ @AndreaCorbo @brandchat i always think brands look bad when they pull out of ads associated w/ a specific hot topic #brandchat A1 ex: Lowes from TLC show

Angus ‏ @TheAngus A1 It's simple, really. If you're publicly supporting something distasteful, don't if it's not aligning w/ your brand. #brandchat

Lisa Raymond ‏ @LisaRaymondAZ @brandchat A1. If Arby's doesn't pull it looks like they agree what Limbaugh said. It's a catch-22, so follow your own ethics. #brandchat

The Gary J. Nix® ‏ @mr_mcfly @LoisMarketing in a perfect world, you need to "protect" or keep the philosophy of your client paramount. #brandchat

Emily Zei ‏ @threeThou @brandchat Was Arby's not made aware what media they were buying? Come on now. #brandchat

Lance Hayes ‏ @thereallhayes q1 repubs, democrats & independents all like burgers and fries don't they...? #brandchat

Parissa Behnia ‏ @parissab i guess brands have to ask if they can "afford" the shows beyond the media buy $ #brandchat

Matt LaCasse ‏ @MattLaCasse A1 Also, unless you're a political brand, there is ZERO reason to discuss politics. Zero. Too polarizing. #brandchat

Lisa Raymond ‏ @LisaRaymondAZ @mr_mcfly A1. You mean the public outcry against what Limbaugh said, yes? #brandchat In reply to The Gary J. Nix®

Angus ‏ @TheAngus A1 Also this: http://imang.us/HA9iNn #brandchat

Lois Martin ‏ @LoisMarketing @mr_mcfly Yes indeed -- which is why I would have a very candid conversation with them about media buys, other aspects #brandchatA1

BronaCos ‏ @bronacos Should brands remain politically neutral or have a voice? Depends on customers no? Q1: Arby's pulls ads from Rush Limbaugh show#brandchat

Lisa Raymond ‏ @LisaRaymondAZ @TheAngus A1. Agreed. Follow your own ethics, stay true to your brand and your values. #brandchat

Angus ‏ @TheAngus A1 Does anyone have any idea who Arby's target audience is, anyway? It's always confused me. Brand = ROAST BEEF. #brandchat

Gerald Moczynski ‏ @GeraldMoczynski A1. I think brands are hoping they aren't the ones to step on the mine when they wade into the minefield. #brandchat

Emily Cooper ‏ @EmiiyCooper @MattLaCasse I agree. It's bound to put you in a sticky situation one way or another. #brandchat A1

Jonathan McGrew ‏ @JEMcgrew A1: The brand image is there concern and there is also a political view involved here. #brandchat

Jonathan McGrew ‏ @JEMcgrew A1: The risk of being blind to the effect is upsetting current customers. #brandchat

The Gary J. Nix® ‏ @mr_mcfly @LoisMarketing that is very true. We can suggest, guide and list the possible pitfalls, but the ultimate decision is the clients' #brandchat

Emily Zei ‏ @threeThou @anniewestwood A1 Totally agree. Their agency knows where the media is being purchased. Don't buy in the first place. #brandchat

Matt LaCasse ‏ @MattLaCasse @EmiiyCooper Bingo. Most brands cater to both sides of the political spectrum. ESPECIALLY the food industry. #brandchat A1

Lisa Raymond ‏ @LisaRaymondAZ @lttlewys Mmm, I think, by pulling out the ads, Arby's made their position pretty clear. Thoughts? #brandchat

Brandie McCallum ‏ @lttlewys @mattlacasse I disagree, it's not abt politics, it's about supporting ethics, what is right for your consumers Setting a standard#brandchat

csinkus ‏ @csinkus A1 Tough 4 a brand 2 align in an election year w/ sum1 lk Rush, he speaks his mind but esp w/ ths type of spotlight #brandchat

Jonathan McGrew ‏ @JEMcgrew A1: Frankly, you wonder why they would risk a controversial speaker for such a national and diverse brand (Arbys) #brandchat

Lois Martin ‏ @LoisMarketing I do not deal with any type of controverial "buys" now but have in past -- client "gung ho" for highly "charged" programming #brandchat A1

Gerald Moczynski ‏ @GeraldMoczynski A1. And you have the added collateral damage issue of whether Dittoheads will boycott Arby's...? #brandchat

SocialK Comm. ‏ @admom1 A1: Well, they knew they bought ads in Limbaugh's show, right? Controversy is always right around the corner. #Brandchat

jimmypots ‏ @Jkruml @TheAngus I think it's the casual fastfood goer. Their price points are a little higher than the rest of the FF industry #brandchat

Bianca Cadloni ‏ @bcadloni A1: In my experience, most clients have clear set ideas of where they DON'T want their ads placed. Certain programming = no no#brandchat

Emily Zei ‏ @threeThou @LisaRaymondAZ @MattLaCasse Yes! Politics, religion and sex are a sure fire way to get your brand in trouble. #brandchat

Brandie McCallum ‏ @lttlewys @lisaraymondaz Nope, they didn't come out & say if it was Rush personally or his politics. Why are they pulling their support?#brandchat

Dirk Mortensen ‏ @MktgNerd @lttlewys politics or ethics, there still should be voice and reason behind brands #brandchat

Lisa Raymond ‏ @LisaRaymondAZ @bronacos Staying away from political views in ads, branding depends on your branding statement, not your customer's views.#brandchat

Matt LaCasse ‏ @MattLaCasse @lttlewys See ur pt. Pulling sponsors from Rush is one thing. Blocking those who disagree w/ you when ur prez is a Dem is another#brandchat

Lois Martin ‏ @LoisMarketing @mr_mcfly Key to be impartial and consummate professional. We may not like a particular program but that cannot come into play#brandchat A1

The Gary J. Nix® ‏ @mr_mcfly A1: Many companies like to use the shotgun approach to marketing--until they catch some buckshot to their hindquarters #brandchat

Anna Farmery ‏ @Engagingbrand Problem - brands must stand for something, in standing you show your beliefs..but that doesn't mean u have to be political? #brandchat

Lisa Raymond ‏ @LisaRaymondAZ @TheAngus Their target audience are those who want "feel good food", hits emotionally - something besides hamb. #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 (or A2): Spokesperson marketing is really difficult because it requires a large spend and a LOT of faith in one person. #brandchat

Brandie McCallum ‏ @lttlewys @mktgnerd Agree, brands need to be clear with what they stand for and where their support is aligned & why #brandchat

Lois Martin ‏ @LoisMarketing Moving beyond politics and Rush Limbaugh -- how many advertisers have "hired and fired" Howard Stern through the years? #brandchat A1

SocialK Comm. ‏ @admom1 A1: Just had a wild thought; what if a brand buys ads on controversial shows HOPING they get to take a stand? Nah...crazy #brandchat

Angus ‏ @TheAngus @Jkruml Aren't all fast food goers "casual"? Unless you're branding the "Arch Deluxe" http://imang.us/HL372s #lulz #failure #brandchat

Lance Hayes ‏ @thereallhayes Q1 @ face value it seems a tad overboard, but if it's something Arby's actually feels strongly about then i don't blame them#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 Brands need to understand the risks, be prepared with a crisis management plan, and do the math on ROI of spokesperson#brandchat

Lisa Raymond ‏ @LisaRaymondAZ A1. Brands need to carefully consider where they buy adspace, airtime. If political minefield, stay out unless part of brand. #brandchat

csinkus ‏ @csinkus A1 You've got to expect the good with the bad, not like there is no history of Rush being controversial, #doyourhomework #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 I agree with other BRANDidos that that was an unintelligent move for Arby's during an election year. #brandchat

Amy Do ‏ @amydostafford A1 You should always know when/where you're airing to double-check your brand is well represented. #brandchat Now time for cleanup.

BronaCos ‏ @bronacos @bcadloni agree to both comments, regardless of brand positioning, some clients' political views override. I've experienced this!#brandchat

Lisa Raymond ‏ @LisaRaymondAZ @admom1 A1. Agreed! And controversy, good or bad, is marketing. Same with good/bad ads=visual to customers. #brandchat

csinkus ‏ @csinkus A1 if you have to start a campaign knowing that you need a crisis management plan, maybe look at a different alignment #brandchat

Lois Martin ‏ @LoisMarketing Ultimately clients' call and their spend. We should focus on mapping out best plan, most objective so they make good decision.#brandchat A1

The Gary J. Nix® ‏ @mr_mcfly A1: If you sign Limbaugh to rep your co. You know what you're getting. Let's be serious here. Noone here is from Mars. Except me.#brandchat

Gerald Moczynski ‏ @GeraldMoczynski @admom1 Well, it's an interesting angle. Does Arby's already know that Dittoheads don't eat there? Maybe this is PR, not mktg.#brandchat

Kimberly Reyes ‏ @KimberlyAnneR A1 Isn't Rush Limbaugh a bit of a firecracker/known for being a little controversial? Why would a brand take that risk? #brandchat

csinkus ‏ @csinkus A1 There is Big difference between having a crisis management plan and knowing you will need it #brandchat

Dirk Mortensen ‏ @MktgNerd @lttlewys it means the brand actually mean something, not just selling widgets. #brandchat

The Gary J. Nix® ‏ @mr_mcfly A1: Moral of the story: Don't build your house at the base of a volcano and be surprised when there's lava in the living room#brandchat

Matt LaCasse ‏ @MattLaCasse A1 There's a BIG difference between a brand advertising on a political show and a brand taking an OFFICIAL POSITION too.#brandchat

Lois Martin ‏ @LoisMarketing What was the worst move? Arby's advertising to begin with .. or pulling ads? *Don't throw that tomato*  #brandchat A1

Jackie Hesley ‏ @jackiehesley A1: Interesting. #brandchat

Matt LaCasse ‏ @MattLaCasse @KimberlyAnneR That's putting it mildly. Issue here is that Arby's blocked ppl criticizing it IMO; not that it pulled ads. #brandchat

BronaCos ‏ @bronacos @bcadloni well maybe the did & were prepared to take risk, have to admit Limbaugh's rant was off the charts! #brandchat Q1

Emily Zei ‏ @threeThou @MattLaCasse A1 Agreed. Does ad in a political show constitute an official opinion? Or does removing the ad send a bigger sign?#brandchat

Stephen Abbott ‏ @SJAbbott A1 Talkshows r inherently polarizing & unpredictable. Be prepared to ride occasional storm; tricky to pull ads 'cause of 1 topic. #brandchat

Lois Martin ‏ @LoisMarketing @KimberlyAnneR Why take the risk? He has one of the most popular radio talk shows in the country #brandchat A1

Matt LaCasse ‏ @MattLaCasse @threeThou I think removing the ad says more. Eyeballs are eyeballs, no matter what #brandchat

Kimberly Reyes ‏ @KimberlyAnneR @MattLaCasse I'm actually not familiar with the incident, so I'm in a more learning position for Q1  #brandchat

Judy Gombita ‏ @jgombita A1 Sigh. AT BEST "publicity" is a subset of public relations (reputation, value and relationship building.) Please don't confuse.#brandchat

Emily Cooper ‏ @EmiiyCooper @MattLaCasse True, but im not sure every1 makes that distinction when seeing a commercial in the middle of a political discussion#brandchat

Stephen Abbott ‏ @SJAbbott A1 Alignment. A little foresight rather than hindsight would be helpful, strategically speaking. #brandchat

csinkus ‏ @csinkus @LoisMarketing Brands need to understand what the topics are going to be for sitcoms for the coming season, they aim to b topical#brandchat

Lois Martin ‏ @LoisMarketing @MktgNerd So perhaps pulling the ads didn't work -- because they were not prepared nor willing to manage/ continue the convo.#brandchat A1

Bianca Cadloni ‏ @bcadloni A1: Arby's has been crash and burning for awhile, so let's hope CP+B can turn them around. #brandchat

Sarah Allen ‏ @mtnallen @brandchat A1 Always risk & potential issues when hitching brand to a person, whether that be media personality, athlete, celeb#brandchat

Lance Hayes ‏ @thereallhayes @EmiiyCooper i don't think they do. this is a case of the marketer thinking the consumer knows as much as the marketer.... #brandchat

Garious ‏ @garious1 @KimberlyAnneR I agree but it happens that brands mess up sometimes. The workaround should b intelligent for least losses#brandchat

Lisa Raymond ‏ @LisaRaymondAZ @MediaLabRat Depends, do you agree/disagree w/Arby's pulling ads out of Limbaugh's show? Lively question! #brandchat

Angus ‏ @TheAngus A1 Is it wrong that this entire chat I've been imagining a talking Roast Beef sandwich calling someone a slut for hours? #brandchat

Lois Martin ‏ @LoisMarketing @KimberlyAnneR Yes a numbers play -- frankly many of his audience disagree w his stance and love the controversy from it #brandchat

Jackie Hesley ‏ @jackiehesley HA! RT @TheAngus: A1 Is it wrong that this entire chat Ive been imagining a talking Roast Beef sandwich calling someone a slut?#brandchat

Angus ‏ @TheAngus @LindsayHolt @garious1 @MattLaCasse "Perception is reality" is what I understand to be the #1 Rule of Marketing. #brandchat

Judy Gombita ‏ @jgombita @mr_mcfly yes. "PR" is most often confused with merely being: a) media relations; & b) publicity. #1 s/b reputation/issues mngmnt#brandchat

Jonathan McGrew ‏ @JEMcgrew A1: would be interesting to know what their crisis plan is to take the focus off Rush and put back on ARBY's Brand #brandchat

Lisa Raymond ‏ @LisaRaymondAZ @LoisMarketing @MktgNerd So should Arby's have come out and voiced their position after pullout? #brandchat

BronaCos ‏ @bronacos Consumers increasingly want to see "behind" the brand, does it align w/ their values? #transparency is key #brandchat Q1

BronaCos ‏ @bronacos Agree! @MattLaCasse: @KimberlyAnneR "Issue here is that Arby's blocked ppl criticizing it IMO; not that it pulled ads" #brandchat Q1

Q2: How can we as brand advocates & advisors guide our clients and companies to make good decisions about method & message?#brandchat

Noni Cavaliere ‏ @MissVersatile Q2) 1st know your client properly ...seene many reps that know little abt client story #Brandchat

Emily Zei ‏ @threeThou @brandchat Q2 research, case studies? #brandchat

Matt LaCasse ‏ @MattLaCasse A2 Understand the reasoning behind what goals the client has. Gotta be amateur psychologist to be good at this stuff. #brandchat

Lisa Raymond ‏ @LisaRaymondAZ A2. We can't convince clients to make good decisions. Lay out the concerns, map toward positive strategies, stay true 2 brand.#brandchat

Jackie Hesley ‏ @jackiehesley I guess my question: is their roast beef REALLY roast beef? No clue. Stopped eating fast food years ago. #brandchat

Noni Cavaliere ‏ @MissVersatile Q2) stay away from politics unless that's clients platform #Brandchat

Gerald Moczynski ‏ @GeraldMoczynski A2. Marketeers need to have conversations with their clients about values. Company leadership needs to have a Values Statement.#brandchat

Lois Martin ‏ @LoisMarketing Have open and candid conversations with them. Don't rush to conclusions and don't rush to make suggestions w/out full story.#brandchat A2

Angus ‏ @TheAngus A2 I've said it once & I'll say it again: talk it out. Overplanning's better than under. Just have to be patient. #brandchat

Garious ‏ @garious1 A2 For starters, we must internalize the brand's UVP (Unique value proposition) & propose methods & message reflecting it #brandchat

Annie Wood ‏ @anniewestwood A2 Find brands that are a good match for your own brand & monitor what's being said to make sure it meets your goals/objectives#brandchat

John R. Bell ‏ @JohnRichardBell My guess is the crisis plan was all about food, not advertising. They've finally got a wake up call on crisis pervasiveness #brandchat

The Gary J. Nix® ‏ @mr_mcfly A2: While there are times mktg doesn't understand the client, there are times the client looks past mktg at the $$$ #brandchat

Sarah Allen ‏ @mtnallen A2 Start with sanity checks. Does this fit our core as a brand? Does it amplify our message in key markets? #brandchat

Bianca Cadloni ‏ @bcadloni A2: communication & planning. There should be 100% transparency between client and agency. #brandchat

Gerald Moczynski ‏ @GeraldMoczynski A2. A company "Values Statement" is just the start, though. There has to be a company culture that backs it up. #brandchat

Dirk Mortensen ‏ @MktgNerd @GeraldMoczynski A2 should be considered before even taking the client! Values should always line up #brandchat

Atomic Reach ‏ @Atomic_Reach A2: Good methods & messaging comes down to knowing key objectives & goals. #brandchat

The Gary J. Nix® ‏ @mr_mcfly A2: At times, mktg has to get decision makers to stick to their value prop or culture. Advocate for the customer not Dollar Will #brandchat

Jonathan McGrew ‏ @JEMcgrew A2: First it is crucial to understanding the target audience and current perception in market of the brand #brandchat

SocialK Comm. ‏ @admom1 A2: "Guide" is right. You know the saying...."you can lead a horse to water..." #brandchat

Jonathan McGrew ‏ @JEMcgrew A2: Second, the company needs to use their SWOT to figure out what goals they are trying to reach with their message #brandchat

csinkus ‏ @csinkus A2 Create or advise on brand guidelines, values, ethics and morals- advise and make sure there is alignment with recommendations#brandchat

Robert Moore ‏ @MediaLabRat A2 agree with @TheAngus Marketing Risk Management has to be well thought out, with every possibility/eventuality accounted for#brandchat

Aaron Thacker ‏ @yourdp @brandchat A2: A calculated response is 10-fold better than a reactionary one - your client portfolio will thank you #brandchat

SocialK Comm. ‏ @admom1 A2: Some clients want placement in certain places just so they can say, "Our spot ran during XYZ!" You know?!  #brandchat

Lindsay Holt ‏ @LindsayHolt A2 Start w/ recognizing clients' perspectives are more biased than our own. They'll see the good, we must see potential fallout.#brandchat

John R. Bell ‏ @JohnRichardBell Fast fooders generally not good at crafting a tight brand strategy & values. So much pressure on short-term. Here's the result#brandchat

Lois Martin ‏ @LoisMarketing @LindsayHolt In some cases the opposite may be true. We see the "good" of audience reach, they may see potential fallout. #brandchatA2

Judy Gombita ‏ @jgombita A2. comment - That's the difference between offering a commodity versus (PR) counsel @Boldtcom @SJAbbott @MattLaCasse#brandchat

Amy Do ‏ @amydostafford A2 Research & plan. You can have the perfect map & the right navigation tools but always have backup plan(s) in you back pocket.#brandchat

csinkus ‏ @csinkus A2 Lots of brands R blind/ afraid 2 recognize who they R, not always an easy msg 2 deliver when it differs from own view #Brandchat

The Gary J. Nix® ‏ @mr_mcfly A2: Look at your mission statement, then your strategy. If they're in line, you know what your brand believes in & stand by it #brandchat

Garious ‏ @garious1 A2 Having clear plans and plan Bs if the unthinkable happened + taking target customer buying habits into account #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 It's all about telling the story, not selling the story. Show them potential outcomes, good and bad, the long-term results. #brandchat

Lance Hayes ‏ @thereallhayes q2 focus on ur consumers and ask urself is this message something of value to them and will it unite or them? #brandchat

Lindsay Holt ‏ @LindsayHolt @LoisMarketing What's the best way to handle those instances? How do you encourage a client to think outside the box? #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 Think swiftly and strategically. Draw parallels between the client's branding, their business objectives, and the strategy. #brandchat

csinkus ‏ @csinkus A2 SWOT and understand the points where things could get out of control, No brand wants that #brandchat

Kimberly Reyes ‏ @KimberlyAnneR A2 Per @thereallhayes, always go back to the consumer perspective! How will they associate your message w/the medium? #brandchat

The Gary J. Nix® ‏ @mr_mcfly A2: Your customer may not always be right-noone's always right. Your customer, however, ALWAYS contributes to your bottom line#brandchat

Aaron Thacker ‏ @yourdp @brandchat These A2 answers have spawned an amazing game of Buzzword Bingo! I've already won three times #brandchat

Garious ‏ @garious1 or SWAG can be very helpful as well RT @csinkus: A2 SWOT#brandchat

Patty Swisher ‏ @pmswish A2. Encourage them to begin with the end in mind. #brandchat

SnapHop ‏ @GoSnapHop #brandchat Q2 / A2 Brand advisors must learn from (& use) methods/messages customers respond to, but also consider emerging market needs.

SocialK Comm. ‏ @admom1 A2: @mr_mcfly was right - align strategy w/mission. If mission is fuzzy, brand will be, too. #brandchat

BronaCos ‏ @bronacos Q2: research, research, research, but also 'live' the brand#brandchat

Q3:How do u quickly gauge & then improve effectiveness of written marketing so that it generates far more high quality leads?#brandchat

Jonathan McGrew ‏ @JEMcgrew A3: Ask, would my mother respond to that. Then ask would my teenager respond to that. Then ask would I respond to that.#brandchat

The Gary J. Nix® ‏ @mr_mcfly A3: Testing messages is a good thing. Always. #brandchat

Jonathan McGrew ‏ @JEMcgrew A3: A-B Testing is also a good tool to put in plan for e-messaging#brandchat

Joseph Ortega ‏ @JosOrtega A3 The key is obtaining accurate metrics. Once you know how well the copy is performing, you can make adjustments to improve.#brandchat

Brandie McCallum ‏ @lttlewys A3: Ask and are you making money  #brandchat

Lois Martin ‏ @LoisMarketing Why not ask an established client to offer their opinion and feedback? They'll appreciate -- and will be glad to advise #brandchatA3

csinkus ‏ @csinkus A3 Implore a multi varient testing method that is based on the the targeted market analysis #testtesttest #brandchat

Garious ‏ @garious1 A3 Again, listen to your customers. Some brand's sales skyrockted by including words ppl use to describe their brand on SM #brandchat

KC Bakes ‏ @KCbakes A3. In any marketing, I think there needs to be a clear call to action. What are you asking of your audience, give them direction#brandchat

Stephen Abbott ‏ @SJAbbott @jgombita A euphemism for creative ego or pushing tactics regardless of results. Unfortunately, it happens. #brandchat

Jonathan McGrew ‏ @JEMcgrew A3: Another key is tracking--you can't measure what you don't know and you don't know what you can't measure. #brandchat

SocialK Comm. ‏ @admom1 A3: LOL! Love the A/B testing going on there, @mr_mcfly #brandchat

Angus ‏ @TheAngus @LoisMarketing Also super simple but awesome. Great idea. Love keeping the process transparent. A3 #brandchat

Garious ‏ @garious1 A3 Do NOT test too many messages at a time as this may result in wrong assessment #brandchat

Lance Hayes ‏ @thereallhayes q3 tease them w/ part of the message & then give a cta 4 the rest of the message. that way you track actions of ur traffic #brandchat

Matt LaCasse ‏ @MattLaCasse We network for a reason. MT @LoisMarketing: Also remember your peers in #brandchat! Run a new idea or concept by our group A3#brandchat

Lois Martin ‏ @LoisMarketing My best sounding board: my Mom. Freelance writer, journalism instructor -- and my best critic. Seriously! #brandchat A3

John R. Bell ‏ @JohnRichardBell The key is an enduring campaign. When you've got 1 that works, the next execution is easy to judge. You get good at it. #brandchat

Judy Gombita ‏ @jgombita Quite like your "creative ego" moniker, @SJAbbott! "A euphemism for creative ego or pushing tactics regardless of results." #brandchat

Ryan Carter ‏ @NashvilleRyan @mariaduron A3: From industry to industry, u need to know what type of written content is most engaging. That's a good start pt#brandchat

John R. Bell ‏ @JohnRichardBell Q Anyone: Tons of ads out there. Not many enduring campaigns. Why not? #brandchat

Amy Do ‏ @amydostafford @garious1 A3 Agree - testing too many factors at the same time, still leaves you with a guessing game of which one they liked. #brandchat

Lance Hayes ‏ @thereallhayes q3 if online, try to combine ur copy w/ audio via Youtube player (ppl don't read much online) #brandchat

Lois Martin ‏ @LoisMarketing @mr_mcfly Good point -- I think we would want and expect that from each other. I've come to respect this group greatly. #brandchat

Angus ‏ @TheAngus @JohnRichardBell Honestly? I think they're giving up. Not giving the campaign time to organically take hold. #brandchat

Jonathan McGrew ‏ @JEMcgrew A3: Another important aspect--speak in ur comms in the lang of the target audience. Means diff msg for diff verticals #brandchat

KC Bakes ‏ @KCbakes @JohnRichardBell ppl are too busy, so highly involved in their own world. Dont notice too many ads unless theyre strong & pop#brandchat

Sarah Allen ‏ @mtnallen A3 Also important to know the culture of the market. See a lot of heros & zeros in print copy. Will be obvious to your market#brandchat

Q4: What are your first steps in developing a marketing campaign for a brand? Give us a 1,2,3 #brandchat

Sarah Allen ‏ @mtnallen A4 1) Core of brand 2) Goals 3) Metrics 4) Message 5) Medium 6) Creative #brandchat

Jonathan McGrew ‏ @JEMcgrew A4: Define Goals, Relate to SWOT (Do SWOT 1st if not done), Define Target Audience, Define Consumer Behavior and Draft Msg#brandchat

Jonathan McGrew ‏ @JEMcgrew A4: That was a little simplified, but you get the gist #brandchat

Angus ‏ @TheAngus A4 1. Who are you? What do you stand for? 2. What commitment willing to make? 3. What do you want to accomplish? WORK#brandchat

Kimberly Reyes ‏ @KimberlyAnneR @brandchat A4! You guys are fast, I think I may have to bow out #brandchat

Aaron Thacker ‏ @yourdp @brandchat A4: 1 - discover what they want 2 - find out what they REALLY want 3 - concept, design 4 - presentation 5 - execution#brandchat

John R. Bell ‏ @JohnRichardBell A4: define the strategy - single-minded point of beneficial differation, clear brand personality/values, enduring positioning. #brandchat

Judy Gombita ‏ @jgombita @mtnallen does your a) Core of brand relate to Brand Values? (Because I don't see values in your 6-part list) #brandchat

Dirk Mortensen ‏ @MktgNerd 1) Busn.objectives 2)mkgt objectives 3)Metrics 4)message 5)medium 6)analysis #brandchat

Lois Martin ‏ @LoisMarketing Usually w biz owner, so 1) Why did you start company? 2) Why did you retain me? 3) Goals for next 6 mos? 2 years? beyond?#brandchat A4

Social Media Link ‏ @sml360 A4 1) Research 2) Research 3) Research! #brandchat

Lance Hayes ‏ @thereallhayes Q4 1)define the inspiration 2) attach kpi's to the inspiration 3) leverage network of active users of ur product or service #brandchat

Beth Moore ‏ @BethCohenMoore #brandchat Q4: and as 7) I would add

Stephen Abbott ‏ @SJAbbott A4 1)Define 1 mktg objective & call-action. 2)Pick campaign theme consistent w/ brand strategy. 3)Pick core/support tactics. #brandchat

Garious ‏ @garious1 @mariaduron I think Q.4 is very profound. We can elaborate on it with examples and case studies next week #brandchat